Signify (Euronext: LIGHT), a global leader in lighting solutions, has announced its strategic partnership with Indian cricket icon Rahul Dravid, appointing him as their brand ambassador for the next two years. This collaboration, announced ahead of the festive season, highlights Signify’s dedication to innovation, quality, and customer-centric excellence in the Indian market.
Dravid, a revered figure in Indian cricket, is known for his unwavering integrity and disciplined approach—qualities that resonate deeply with Signify’s core values. Through this association, the company aims to strengthen its brand presence and reinforce its commitment to delivering cutting-edge lighting technology that enhances the lives of consumers.
Commenting on the partnership, Sumit Joshi, CEO & MD of Signify, Greater India, emphasized, “At Signify, we continuously strive to offer innovative solutions in line with our #BrighterLivesBetterWorld vision. Rahul Dravid’s association with our brand reflects our shared dedication to perseverance, excellence, and leadership in our respective fields.”
Nikhil Gupta, Head of Marketing, Strategy, Government Affairs & CSR at Signify, Greater India, added, “Rahul Dravid’s embodiment of grit and determination made him the ideal choice for our brand. His personal and professional values align perfectly with Signify’s mission, making this a natural and powerful collaboration.”
Expressing his thoughts on the partnership, Rahul Dravid stated, “It’s an honour to be associated with Signify, a brand synonymous with leadership, innovation, and sustainability. Their commitment to pushing boundaries in technology aligns closely with my own pursuit of excellence, and I look forward to this exciting journey.”
Signify’s collaboration with Dravid marks a key milestone in the company’s strategy to enhance its market leadership and continue providing world-class lighting solutions to professionals, consumers, and smart technology users.
Key Highlights:
- Rahul Dravid appointed brand ambassador for Signify for the next two years, strengthening the brand’s presence in India.
- The partnership aligns with Signify’s #BrighterLivesBetterWorld vision, emphasizing innovation, sustainability, and leadership.
- Signify views Dravid’s values of integrity, perseverance, and excellence as a perfect reflection of the brand’s core principles.