partnership

In a strategic move to dominate the non-alcoholic beverage space, Budweiser 0.0 has officially announced its debut partnership with five major Indian Premier League (IPL) franchises for the 2026 season. The global brand has inked multi-year deals with Mumbai...

JioStar, the digital streaming platform, has announced an exciting partnership with the Royal Challengers Bangalore (RCB) for the Indian Premier League (IPL) 2025 season. This collaboration will center around a campaign dedicated to celebrating the unwavering loyalty of RCB's...

Minimalist, a leading premium skincare brand, is set to significantly expand its offline presence across India by leveraging the extensive retail network of Hindustan Unilever (HUL). Following HUL's acquisition of a 90.5% stake in Minimalist for ₹3,000 crore, the...

MRF Limited, a leading tyre manufacturer, has announced Shubman Gill as its brand ambassador. This strategic partnership marks a significant addition to MRF's legacy in cricket, which includes associations with legendary cricketers like Sachin Tendulkar and Virat Kohli. Gill,...

In an exciting announcement, Campa has partnered with JioStar as a ‘Co-Powered by’ sponsor for the much-anticipated TATA IPL 2025. This collaboration brings together two prominent brands to enhance the fan experience and elevate the excitement of the Indian...

Shemaroo Entertainment, a pioneer in India's media landscape, has announced a groundbreaking partnership with PWR Chain, a next-generation blockchain infrastructure provider. This strategic collaboration aims to redefine the digital entertainment experience in India through ShemarooVerse, an immersive digital platform...

Mobile Premier League (MPL), a prominent skill-based gaming unicorn, has announced its first investment through its publishing division, Blast, in the Surat-based gaming studio XSQUADS. MPL has committed $2 million to acquire a 20% stake in XSQUADS, valuing the...

Amazon India has signed an MoU with India Post to further boost its nationwide delivery capabilities, ensuring service across every pin code in the country. This partnership is set to enhance operational efficiencies by integrating Amazon's logistics with India...

Signify (Euronext: LIGHT), a global leader in lighting solutions, has announced its strategic partnership with Indian cricket icon Rahul Dravid, appointing him as their brand ambassador for the next two years. This collaboration, announced ahead of the festive season,...