Samsung TV Plus, the free ad-supported streaming TV (FAST) service by Samsung, has strengthened its channel lineup in India by partnering with the India TV Group. This collaboration introduces four new channels exclusively on Connected TV (CTV), enhancing the platform’s content diversity.
The new channels—India TV, India TV Speed News, India TV Aap Ki Adalat, and India TV Yoga—bring a variety of high-quality content ranging from news and current affairs to fitness and entertainment. These additions aim to provide a richer viewing experience for audiences in India.
Samsung TV Plus, which comes pre-installed on Samsung Smart TVs, offers users over 100 live TV channels and a range of on-demand movies and shows across genres such as news, sports, and entertainment. With this latest collaboration, Samsung is positioning itself as a leading provider of diverse and accessible content through its FAST platform.
Kunal Mehta, Head of Partnerships for Samsung TV Plus India, emphasized the company’s dedication to delivering high-quality and varied content. He stated, “Samsung TV Plus has been at the forefront of bringing high-quality content via FAST to our viewers. The addition of the four new channels from the India TV Group highlights our commitment to providing content that our consumers find engaging and useful.”
Amit Kumar Sinha, Chief Strategy Officer of India TV, expressed optimism about the partnership, saying, “Our collaboration with Samsung TV Plus opens up new and wider avenues for viewers. This is a stepping-stone toward delivering quality and diverse content to a larger audience. We believe this partnership will elevate and redefine the online content consumption experience.”
This partnership underlines Samsung TV Plus’s ongoing commitment to enhancing viewer satisfaction by offering a wide range of content, all available for free.
Summary:
- Samsung TV Plus expands its channel lineup in India by adding four new channels from India TV Group, covering news, entertainment, and fitness content.
- The new channels—India TV, India TV Speed News, India TV Aap Ki Adalat, and India TV Yoga—are exclusively available via Connected TV (CTV) on Samsung TV Plus.
- Samsung TV Plus continues to offer over 100 live channels and on-demand content for free, with the goal of enhancing the viewing experience in India.