Kenstar, a trailblazer in the Indian air cooler market, has launched its latest innovation—the Kenstar BLDC Maxx, a revolutionary cooling solution designed to redefine summer comfort. The launch is accompanied by a futuristic campaign led by Bollywood stars Rajkummar Rao and Patralekha, alongside Techie Boy, an anime-inspired character symbolizing efficiency, eco-friendliness, and cutting-edge technology.

The Kenstar BLDC Maxx integrates Brushless Direct Current (BLDC) technology, offering up to 60% electricity savings, ultra-quiet operation, and effective humidity control. These features make it an environmentally friendly and cost-effective choice for Indian households. With a 5-year motor warranty and a 3-year pump warranty, the coolers promise durability and consistent performance even in extreme summer conditions.

Sunil Jain, CEO of Kenstar, emphasized the brand’s commitment to innovation, stating, “Kenstar is all about fulfilling the rapidly evolving aspirations of today’s consumers. Our new BLDC Maxx-powered air coolers are a giant leap forward—both for the industry and for our customers.”

The launch campaign, titled “Fashion With Caution,” features Rajkummar Rao and Patralekha as brand ambassadors alongside Techie Boy. The campaign highlights Kenstar’s eco-friendly technology while reinforcing its connection with Indian audiences. Neha Khullar, Head Marketing at Kenstar, explained, “Techie Boy makes advanced cooling relatable and helps consumers understand how Kenstar’s innovation keeps them cool while keeping electricity bills in check.”

The campaign also showcases Kenstar’s diverse range of air coolers, including models such as Tall Boy, TallDe, and Arc 3D, ensuring that every home or business finds the perfect cooling solution.

In addition to air coolers, Kenstar is expanding its presence in the home appliances market with new offerings such as air conditioners, refrigerators, washing machines, water heaters, room heaters, and lifestyle appliances. This strategic move underscores Kenstar’s commitment to delivering stylish and durable products that cater to diverse consumer needs.

With over 50 SKUs of coolers covering categories like Maha Desert, Desert, Personal, Tower, and Window coolers, Kenstar is poised for another record-breaking summer. By combining advanced technology with affordability and eco-consciousness, the brand continues to solidify its leadership in the cooling solutions market.

Kenstar’s BLDC Maxx launch represents a significant leap forward in cooling technology. With Rajkummar Rao and Patralekha leading the charge through an engaging campaign, Kenstar is set to redefine summer comfort for Indian households while championing sustainability and efficiency.

Key Highlights:

• Kenstar launches BLDC Maxx air coolers featuring energy-saving BLDC technology with up to 60% electricity savings.
• Bollywood stars Rajkummar Rao and Patralekha lead a futuristic campaign alongside Techie Boy.
• The product portfolio includes over 50 SKUs of air coolers tailored for diverse needs.
• Kenstar expands into other home appliances like air conditioners and refrigerators.