In a significant move aimed at supporting content creators, the Press Trust of India (PTI), India’s premier news agency, has announced the launch of an affordable video licensing program for individual creators on YouTube and other social media platforms. This development comes at a time when concerns are being raised within the digital content creation community regarding copyright enforcement by other news agencies.
PTI, in a public statement shared on X (formerly Twitter), affirmed its commitment to both credible journalism and ethical business practices. The agency stated, “To support responsible content creation, we offer individual YouTube creators highly affordable access to PTI videos.” Creators interested in leveraging PTI’s video content can reach out to their Sales and Marketing team at marketing@pti.in.
This initiative from PTI emerges shortly after a controversy involving Asian News International (ANI), another leading news agency, which has reportedly issued multiple copyright strikes on YouTube channels for the unauthorized use of its video content. This action by ANI has ignited a widespread debate within the industry concerning fair use policies, content licensing norms, and the often-substantial costs associated with resolving copyright disputes on digital platforms.
While ANI’s actions have been defended by some as a legitimate exercise of copyright law to protect their proprietary content, several creators have voiced concerns over the potential financial burdens of addressing such copyright strikes, especially for smaller channels and independent content producers.
PTI’s proactive step to offer affordable licensing is seen by many as a positive approach, providing creators with a legitimate and cost-effective pathway to incorporate credible news footage into their content without the risk of copyright infringement. This move could foster a more collaborative environment between news agencies and the growing community of online content creators.
Key Highlights:
- PTI has launched an affordable video licensing program for individual content creators on platforms like YouTube.
- This initiative comes amidst concerns raised by creators regarding copyright strikes issued by another news agency, ANI.
- PTI aims to support responsible content creation by offering cost-effective access to its video content.
- Creators interested in licensing PTI footage can contact their Sales and Marketing team.