Priyanka Gill, a well-known entrepreneur and investor, has stepped down from her role at Kalaari Capital to embark on a new venture in the luxury space. She has launched Coluxe, a brand focused on lab-grown diamonds, marking her entry into the fast-growing sustainable luxury market. With this move, Gill aims to redefine the fine jewelry segment by offering high-quality, ethically sourced diamonds that blend innovation with elegance.

Gill, who has been an integral part of Kalaari Capital, played a crucial role in shaping India’s startup ecosystem. She was actively involved in mentoring early-stage startups, particularly in the consumer and digital commerce sectors. Her departure signifies a strategic shift towards entrepreneurship, leveraging her deep understanding of branding, consumer behavior, and luxury markets.

The transition from venture capital to launching her own brand aligns with Gill’s long-standing passion for building and scaling businesses. Before her stint at Kalaari, she co-founded The Good Glamm Group, a leading beauty and personal care conglomerate. With Coluxe, she is now looking to disrupt the diamond industry by promoting lab-grown alternatives to traditional mined diamonds.

Coluxe enters the market at a time when consumer demand for ethical and sustainable jewelry is on the rise. Lab-grown diamonds, created using advanced technology, offer the same brilliance and durability as natural diamonds but come without the environmental and ethical concerns associated with mining.

Priyanka Gill envisions Coluxe as a brand that combines luxury with sustainability, catering to a growing segment of conscious consumers. The brand will focus on high-end craftsmanship, personalization, and cutting-edge technology to create premium jewelry that appeals to modern buyers. By positioning itself as a sustainable alternative in the luxury market, Coluxe is set to challenge traditional diamond brands while capitalizing on the increasing acceptance of lab-grown gems.

The lab-grown diamond industry has witnessed exponential growth in recent years, with major global markets embracing this innovation. Consumers are now more aware of the environmental impact of traditional diamond mining and are seeking alternatives that offer both quality and sustainability. The Indian market, in particular, has seen a surge in demand for lab-grown diamonds, driven by changing consumer preferences and advancements in manufacturing technology.

Coluxe aims to capture this growing market by offering a wide range of products, from engagement rings to statement jewelry. The brand is expected to leverage digital platforms and direct-to-consumer (D2C) strategies to build a strong presence, much like Gill’s previous ventures in the beauty and fashion space.

With Coluxe, Priyanka Gill is set to redefine the fine jewelry landscape in India and beyond. The company’s initial focus will be on the premium segment, targeting consumers who value ethical sourcing, innovation, and craftsmanship. Industry experts believe that Coluxe’s entry into the lab-grown diamond space will further legitimize and expand this category, encouraging more consumers to consider sustainable options.

As the brand takes shape, Gill’s entrepreneurial expertise and deep understanding of digital commerce are expected to play a key role in scaling the business. Given her track record of building successful brands, Coluxe is likely to emerge as a strong contender in the luxury jewelry market.

Priyanka Gill’s transition from venture capital to launching Coluxe marks a significant shift in her career trajectory. By stepping into the lab-grown diamond industry, she is tapping into a rapidly growing market with immense potential. With sustainability at its core, Coluxe is set to disrupt the traditional diamond industry while offering consumers a modern, ethical alternative to luxury jewelry.

Key Highlights:

• Priyanka Gill has stepped down from Kalaari Capital to launch Coluxe, a lab-grown diamond brand.
• Coluxe aims to redefine luxury with ethical, sustainable, and high-quality diamonds.
• The lab-grown diamond industry is witnessing rapid growth, with increasing consumer acceptance.
• With Gill’s experience in digital commerce, Coluxe is set to become a key player in the fine jewelry market.