In a significant move set to enrich its content library and celebrate India’s rich cinematic heritage, Prime Video has announced the launch of “NFDC – Cinemas of India” as a new add-on subscription. This collaboration brings a meticulously curated collection of critically acclaimed films from the National Film Development Corporation (NFDC) directly to Prime Video subscribers, enhancing the platform’s diverse offerings.
Priced at an accessible ₹199 per year, this add-on provides Indian audiences with a treasure trove of cinematic masterpieces. The collection features iconic works from legendary filmmakers who have shaped Indian cinema, including Satyajit Ray, Shyam Benegal, Mira Nair, and Kalpana Lajmi, among others. Subscribers will gain access to evergreen classics spanning multiple Indian languages, offering a panoramic view of the country’s filmmaking legacy.
Among the celebrated titles available through the “NFDC – Cinemas of India” add-on are globally and nationally acclaimed films such as Mirch Masala (Hindi), Ghare Baire (Bengali), Salaam Bombay! (Hindi), Doghi (Marathi), Jameela (Tamil), Ganashatru (Bengali), Bangarwadi (Marathi), Parinamam (Malayalam), Rudaali (Hindi), Gandhi (Hindi), Marupakkam (Tamil), Bioscope (Malayalam), Percy (Gujarati), Stri (Telugu), Mammo (Hindi), and Suraj Ka Satvan Ghoda (Hindi). This includes award-winning features like the multiple Academy, BAFTA, and Golden Globe Award-winning Gandhi, and Salaam Bombay!, which earned the Caméra d’Or and Audience Award at the Cannes Film Festival, alongside a National Film Award and an Academy Award nomination for Best International Feature Film. Also featured is Satyajit Ray’s final film, Agantuk (Bengali), which garnered the FIPRESCI Award at the Venice Film Festival and the National Film Award for Best Feature Film.
Gaurav Bhasin, Head of Marketplace (Add-on Subscriptions and Movie Rentals), Prime Video, expressed his enthusiasm: “NFDC has been the cornerstone of India’s finest cinema, nurturing path-breaking films for decades. We’re excited to announce NFDC – Cinemas of India as our newest add-on subscription, featuring an exclusively curated collection of cinematic masterpieces. The collection showcases the rich heritage of Indian cinema across our linguistically diverse entertainment industry. Whether you’re a cinephile or just beginning to explore Indian cinema, NFDC’s catalogue offers an unparalleled window into our country’s most acclaimed and culturally significant films. Through add-on subscriptions like these, we continue our commitment at Prime Video to super-serve customers with more of what they love, all in one place.”
Prakash Magdum, Managing Director, NFDC Ltd., echoed this sentiment, stating, “We are thrilled to collaborate with Prime Video to make NFDC’s rich collection of movies accessible to a wider audience. For decades, NFDC has supported pioneering filmmakers and impactful narratives that showcase India’s cultural diversity. With Prime Video’s massive reach across the country, we are confident that these timeless, thought-provoking stories will reach and be enjoyed by new audiences, and enable us to take Indian cinema far and wide.”
This strategic integration into Prime Video’s add-on ecosystem means a seamless experience for subscribers. Users can manage their subscriptions, explore personalized recommendations, and enjoy features like consolidated watchlists, offline downloads, and data control, all within the familiar Prime Video interface. NFDC – Cinemas of India joins over 25 other OTT services already offered as add-ons, solidifying Prime Video’s position as a comprehensive entertainment hub in India. This initiative is expected to significantly boost the discoverability and viewership of classic Indian cinema, bridging the gap between historical cinematic gems and modern streaming audiences.
Key Highlights:
- Prime Video has launched “NFDC – Cinemas of India,” a new add-on subscription offering a curated collection of critically acclaimed films from the National Film Development Corporation.
- Priced at ₹199 per year, the add-on provides access to masterpieces by renowned Indian filmmakers like Satyajit Ray, Shyam Benegal, and Mira Nair, including iconic titles such as Gandhi and Salaam Bombay!
- This collaboration aims to make India’s rich cinematic heritage more accessible to a wider audience, enhancing Prime Video’s diverse content library.
- The integration allows for a seamless viewing experience within the Prime Video ecosystem, offering features like consolidated watchlists and offline downloads.