The Premier League, England’s most popular football league, is actively exploring new media partners in India as its current contract with Star India is set to conclude with the 2024-25 season. Sources indicate that Star India, which has been the league’s primary broadcast partner in India for over two decades through Star Sports and Disney+ Hotstar, has shown no interest in renewing the partnership.
In light of this, the Premier League has reached out to other major players in India’s media landscape, including Sony Pictures Networks India, Warner Bros Discovery‘s Eurosport, and Dream Sports-owned FanCode. These companies have been invited to submit their bids, a source familiar with the discussions revealed, adding that this search for a new partner could reshape the Premier League’s footprint in India.
The end of the Premier League’s long-standing partnership with Star India marks a pivotal moment for football viewership in India. With new players potentially stepping in, fans may see a shift in the broadcasting experience, and possibly, in accessibility and coverage formats, as the league aims to maintain its popularity in one of the world’s largest sports markets.
Key Highlights:-
- The Premier League is seeking new media rights partners in India as Star India does not plan to renew the current contract.
- Sony Pictures Networks India, Eurosport, and FanCode are among the companies approached for bids.
- This transition could impact football viewership in India, offering fans a fresh broadcasting experience.