Nivedita Basu, a veteran television producer and now Vice President of Fiction at Dangal TV, has addressed the ongoing shift of actors opting for OTT platforms instead of traditional daily soaps. In a recent conversation, she emphasized that the medium shouldn’t define an actor’s choices.
“The medium doesn’t matter,” she shared. “Actors shouldn’t restrict themselves, thinking they need to avoid daily soaps to make it big in films or OTT. If you’re a good actor and stay true to your craft, you’ll succeed across any platform.”
Basu highlighted the importance of versatility in today’s entertainment industry. While OTT platforms offer creative freedom and fresh opportunities, she reminded actors of the massive reach and love traditional television brings. “Daily soaps allow actors to connect with a vast audience. If you’re dedicated, the platform is secondary,” she added.
Discussing her vision for Dangal TV, Basu positioned the channel as a premium content provider for audiences who prefer family-friendly, free content. She debunked the myth that paid platforms always deliver better-quality content, stating, “Dangal TV caters to the largest TV-watching audience and provides exceptional content without barriers.”
Reflecting on changes in audience preferences, Basu pointed to the success of unconventional shows. She cited examples like Kahi Kisi Roz and Dinesh Vijan’s recent horror projects, noting that when executed well, niche genres resonate deeply with viewers.
With an impressive career spanning roles at Balaji Telefilms, Atrangii, Ullu, and more, Nivedita Basu has consistently redefined storytelling in the entertainment industry. Her transition to producing and her ownership of the celebrity cricket team, Kolkata Baabu Moshayes, featured in Box Cricket League, further highlight her dynamic contributions.
Credit: This article is based on information from IANS and other reports.
Key Highlights:
- Nivedita Basu addresses actors’ shift from daily soaps to OTT platforms.
- She emphasizes versatility and dedication over medium preferences.
- As VP of Fiction at Dangal TV, Basu aims to provide premium, family-friendly content.
- She reflects on her journey in the evolving entertainment landscape.