Ott platforms

The second edition of the ET-Snapchat Gen Z Index, compiled in partnership with Kantar, has revealed a nuanced picture of streaming preferences among India's youngest generation. The findings show that while Netflix remains the most culturally influential and recalled...

In a significant move set to redefine India’s over-the-top (OTT) landscape, OTTplay Premium, India's leading AI-powered content discovery and aggregation platform, has announced a strategic partnership with Warner Bros. Discovery’s Discovery+. The collaboration seamlessly integrates Discovery+’s rich library of...

In a monumental shift poised to revolutionize India's television and digital audience measurement landscape, the Ministry of Information and Broadcasting (MIB) has effectively "opened up" the Television Rating Point (TRP) market. Through significant amendments to its "Policy Guidelines for...

The Indian government is reportedly considering a significant amendment to the proposed Broadcasting Services (Regulation) Bill, 2023, with sources indicating that social media platforms may be excluded from its ambit. This potential move, which deviates from earlier drafts that...

A recent Mobile Audience Measurement report for March 2025, released by global data and analytics firm Nielsen, indicates a significant surge in the consumption of multilingual content on mobile Over-The-Top (OTT) platforms in India. The report highlights the most-watched...

A recent decision by the Supreme Court has sent ripples of concern throughout the Indian broadcast industry, already grappling with declining advertising revenues, intense competition from OTT platforms, and stagnant subscription growth. The apex court has upheld the authority...

Indian telecom operators, including Reliance Jio, Bharti Airtel, and Vodafone Idea, are intensifying their push for over-the-top (OTT) platforms to contribute towards the cost of telecom infrastructure. The telcos have reportedly urged the Department of Telecommunications (DoT) to implement...

The Ministry of Electronics and Information Technology (MeitY) is reportedly intensifying its efforts to combat the growing menace of spam and scam communications originating from Over-The-Top (OTT) messaging applications. Sources indicate that the ministry is likely to initiate stakeholder...

Nearly a week after the Indian Ministry of Information and Broadcasting issued an advisory urging streaming platforms to remove content originating from Pakistan, a review has found that Pakistani content, including music and podcasts, remains accessible on Spotify.  The advisory,...

In a significant statement that could reshape the future of media consumption in India, the Telecom Regulatory Authority of India (TRAI) Chairman, Anil Kumar Lahoti, has strongly advocated against creating separate regulatory frameworks for Over-The-Top (OTT) platforms and traditional...