Global giants Nike and the LEGO Group have announced a new multi-year partnership centered around the power of play. This collaboration aims to inspire creativity, active play, and self-expression in children and adults alike, blending the worlds of sports and playful construction.
The partnership will see the two brands co-create products and experiences that encourage movement, imagination, and fun. While specific details of upcoming collaborations are yet to be revealed, the announcement hints at a fusion of Nike’s athletic footwear and apparel with LEGO’s iconic brick system. This could potentially include special edition sneakers and clothing featuring LEGO elements, as well as LEGO sets inspired by Nike’s sports heritage.
Both Nike and LEGO share a common belief in the importance of play for development and well-being. This partnership will explore how their respective strengths can come together to create innovative and engaging offerings that inspire people to move, create, and connect.
“Play is fundamental to how we learn and grow,” said [Spokesperson from Nike]. “We are thrilled to partner with the LEGO Group to unlock new ways to encourage activity and creativity through the joy of sport and the endless possibilities of LEGO bricks.”
“[Spokesperson from the LEGO Group] added, “For generations, LEGO play has inspired imagination and hands-on creation. By joining forces with Nike, we can bring the power of play to even more people, merging the excitement of sport with the fun of building.”
The multi-year agreement suggests a long-term commitment to this shared vision, with the potential for a wide range of collaborative projects across product lines, digital experiences, and community initiatives. Fans of both brands can look forward to seeing how this playful partnership unfolds in the years to come.
Key Highlights:
- Nike and the LEGO Group have announced a multi-year partnership focused on the power of play.
- The collaboration will involve co-creating products and experiences that blend sports and LEGO construction to inspire activity and creativity.
- Both brands share a belief in the importance of play for development and well-being.
- The partnership suggests long-term collaborations across products, digital experiences, and community initiatives.