Network18 Media & Investments Limited has announced its formal entry into the burgeoning creator economy with the launch of “Creator18,” a pioneering platform designed to amplify Indian voices and build global influence across diverse sectors. This strategic initiative positions Network18 at the intersection of talent management, influencer partnerships, and creative strategy, aiming to foster impactful collaborations between creators and leading brands worldwide.
The launch of Creator18 marks a significant step for Network18, reflecting the company’s commitment to capitalizing on the rapid growth of the digital and creator-driven content landscape. The initiative was unveiled via a LinkedIn post by the company, emphasizing its vision to be a central hub for creators across various industries, including “culture to commerce, fashion to fintech.”
Spearheading this new venture is Angad Bhatia, who was appointed Chief Executive Officer of Firstpost and Creator18 at Network18 Media & Investments Limited in March 2025. Bhatia, a seasoned digital entrepreneur known for founding and scaling platforms like MensXP, brings extensive expertise in content creation, digital commerce, and influencer marketing to his new role. His appointment signals Network18’s strong intent to build a robust creator network and expand its digital footprint.
Creator18 is envisioned as a catalyst for “India’s bold leap into the global creator economy,” aiming to not just represent creators but to actively build India’s global influence in every category that matters. The platform seeks to provide creators with a powerful stage to showcase their work, expand their reach, and connect with audiences at scale, both domestically and internationally. This aligns with broader industry trends where traditional media companies are increasingly embracing influencer-led content and branded partnerships to engage new demographics and diversify revenue streams.
With India’s creator economy projected to witness significant growth, and the influencer marketing sector alone expected to reach ₹3,375 crore by 2026, Network18’s Creator18 is strategically positioned to tap into this immense potential. The platform is set to facilitate a new era of creator-powered storytelling and brand collaborations, driving innovation and shaping narratives that resonate globally. While further detailed information regarding the structure and immediate initiatives under Creator18 is anticipated, the launch underscores Network18’s proactive approach to shaping the future of digital content and empowering the next generation of Indian creators.
Key Highlights:
- Network18 has launched “Creator18,” a new platform marking its formal entry into the global creator economy, focusing on talent management, influencer partnerships, and creative strategy.
- The initiative aims to amplify Indian voices and foster collaborations between creators and global brands across diverse sectors like culture, commerce, fashion, and fintech.
- Angad Bhatia, CEO of Firstpost and Creator18, will lead this venture, leveraging his experience in digital media and content creation to build a robust creator network.
- Creator18 is positioned to propel India’s influence in the global creator landscape, capitalizing on the booming creator economy and the growing trend of influencer-led content.