Network18, India’s largest media conglomerate, has firmly established itself as the nation’s leading digital news network, surpassing a staggering 325 million followers across platforms like YouTube, Facebook, X (formerly Twitter), Instagram, Snapchat, and WhatsApp. With its content available in English, Hindi, and over 13 regional languages, the network operates under esteemed brands such as CNN-News18, CNBC-TV18, News18 India, and Firstpost, setting the standard for digital news distribution.
The network’s performance on YouTube has been remarkable, racking up 19 billion views and 822 million hours of content consumed in the first half of 2024. Notably, twelve of its YouTube channels rank among the top in their respective categories, underscoring the popularity and relevance of its content.
Moreover, Network18’s strong presence on WhatsApp Channels, boasting over 47 million followers, has significantly contributed to its rapid digital growth, according to a recent press statement.
A pivotal factor in Network18’s success has been its focus on regional content, generating over 11 billion views in just the first half of 2024. The network enjoys a robust following, with more than 120 million followers across its regional platforms. Noteworthy achievements include News18 Bangla nearing 2 billion views, and News18 Odia and News18 Punjab each surpassing 1 billion views.
Pranav Bakshi, Head of Partnerships and Digital Video Strategy at Network18, commented on this significant milestone, stating, “We’ve established the largest social media presence in India, expanded our Connected TV audience, and achieved remarkable growth across all screens—mobile, desktop, and TV. Our unmatched scale and growth reflect our dedication to providing high-quality, engaging content.”
With 20% of its audience hailing from international markets, Network18’s global influence is on the rise, reinforcing its status as a dominant player in the rapidly evolving digital news industry.
Credit: This article is based on information from Network18’s press release.
Key Highlights:
- Network18 surpasses 325 million followers across social media platforms.
- The network achieved 19 billion YouTube views and has 12 top-ranking channels.
- Emphasis on regional content contributed to over 11 billion views in 2024.
- Pranav Bakshi highlights the importance of a strong social media presence.