NDTV has significantly bolstered its digital leadership with the appointment of Sanjeev Choudhary as the Head – CTV Growth and Revenue. This strategic hire, announced on January 8, 2026, signals the network’s aggressive expansion into Connected TV (CTV), a sector rapidly becoming a cornerstone for modern broadcast monetisation and digital engagement.

Choudhary, a veteran in the media and digital revenue space, transitions to NDTV from Republic World, where he served as Chief Revenue Officer – Digital. His appointment comes as part of a broader leadership overhaul at NDTV, which also saw Akhil Bhalla join as Product Head – Live & Connected TV on January 9, 2026.

With over 17 years of experience, Choudhary is well-regarded for his ability to drive digital growth and scale revenue streams. At NDTV, he is tasked with spearheading the broadcaster’s CTV roadmap, focusing on unlocking new advertising opportunities and strengthening partnerships in an increasingly streaming-first market.

Professional Milestones:

• Republic World: Served as CRO – Digital, leading massive client acquisition and international market retention.
• Digit: Held the role of National Sales Head.
• Mediascope: Served as Sales Director – Digital, handling high-profile global accounts in tech, auto, and BFSI sectors.
• Network Experience: Extensive stints at CNN-News18, India.com, and Dainik Jagran.

The appointment reflects a critical industry trend where traditional broadcasters are pivoting toward Programmatic CTV and AVOD-led (Ad-supported Video on Demand) models. As smart TV adoption surges in India, Choudhary’s expertise in video monetisation and branded content will be pivotal in positioning NDTV against both digital-first news outlets and legacy competitors.

“I’m happy to share that I’m starting a new position as Head – CTV Growth and Revenue at NDTV,” Choudhary shared via LinkedIn, highlighting his excitement for this “fresh professional chapter” at the start of the year.

Together with the network’s new product leadership, Choudhary is expected to build a scalable, high-engagement CTV experience that maintains NDTV’s editorial integrity while maximizing commercial impact.

Key Highlights:

• Strategic Appointment: Sanjeev Choudhary has joined NDTV as the Head of CTV Growth and Revenue to lead the network’s connected television strategy.
• Wealth of Experience: Bringing 17+ years of expertise, Choudhary previously led digital revenue at Republic World and held senior roles at CNN-News18 and Mediascope.
• Digital Pivot: The move is part of NDTV’s 2026 roadmap to capture the growing smart TV and streaming advertisement market in India.
• Leadership Duo: His appointment coincides with Akhil Bhalla joining as Product Head, forming a powerful team to drive NDTV’s Live and Connected TV ambitions.