ConnectedTV

NDTV has announced a strategic expansion of its Connected TV (CTV) footprint, appointing Akhil Bhalla as Product Head – Connected TV and Sanjeev Kumar Choudhary as Head of Connected TV Revenue. The move underscores the network’s commitment to capturing...

NDTV has significantly bolstered its digital leadership with the appointment of Sanjeev Choudhary as the Head – CTV Growth and Revenue. This strategic hire, announced on January 8, 2026, signals the network's aggressive expansion into Connected TV (CTV), a...

Network18 has officially extended its flagship licensing and brand partnership with CNN International for another 10 years. This landmark renewal ensures that the collaboration for the English news channel, CNN-News18, will continue until December 31, 2035, marking three decades...

CloudTV, India's first homegrown Smart TV Operating System (OS), has announced a landmark strategic partnership with WAVES OTT, the public service digital platform of Prasar Bharati. This major collaboration is set to make India's vast public service digital content...

The Broadcast Audience Research Council (BARC) India is preparing to launch its first Connected TV (CTV) audience measurement survey, as per a report by Storyboard18. This initiative aims to provide comprehensive data on both TV and streaming viewership, targeting...

Frodoh, a leading player in the Connected TV (CTV) advertising space, has joined forces with Jeep to launch an innovative CTV campaign aimed at enhancing brand visibility and engagement. The campaign is designed to tap into Frodoh’s advanced CTV...