On October 22, 2024, Navin’s, a trusted name in the construction of green buildings, unveiled its latest campaign featuring South Indian cinema sensation, Dushara Vijayan. The campaign, titled ‘Unga Veedu – Love ah, Arranged ah?,’ aligns with Navin’s reputation for creating homes that blend modernity with tradition, capturing the essence of both youthful aspirations and timeless values.
This campaign arrives just in time for the festive season, a period when many families consider significant investments like purchasing homes. Dushara Vijayan shines as the protagonist in the ad, drawing viewers into a heartwarming storyline. The narrative begins with her assessing a prospective groom but takes an unexpected turn, likening the experience of choosing a Navin’s home to falling in love at first sight. The comparison resonates with the younger audience, as the homes tick all the boxes for modern comfort and lifestyle, while also meeting the practical and traditional expectations cherished by older generations.
Navin Kumar, Managing Director of Navin’s, elaborated on the campaign’s concept:
“Partnering with Dushara Vijayan helps us communicate the emotional connection we believe homebuyers should feel when selecting a home. Our campaign ‘Unga Veedu – Love ah, Arranged ah?’ brings humor and insight into the decision-making process of home buying, reflecting how homes should evoke an emotional response while being a practical fit for the family’s needs. Navin’s homes marry contemporary design with functionality, blending modern amenities with the quality and tradition valued by older generations.”
The campaign highlights Navin’s ready-to-move-in homes in Chennai’s growing neighborhoods of Valasaravakkam, Medavakkam, and Thirumudivakkam. With prices starting as low as ₹44 lakh, Navin’s offers a seamless home-buying experience, eliminating the stress of waiting for construction to finish. Buyers can avoid the financial burden of paying both rent and pre-EMI payments by moving in immediately.
Navin’s continues to set a high bar with over 1,275 quality checks, transparent processes, and a reputation for timely delivery. Each home is designed with sustainability in mind, featuring green building elements and modern aesthetics. According to Kumar, “Our homes are ‘arranged to perfection,’ ensuring unmatched quality and value. From impeccable design to desirable locations, Navin’s homes offer a smart solution for today’s home buyers.”
The campaign is expected to make waves, leveraging Dushara Vijayan’s rising popularity to create a relatable and engaging narrative that resonates with aspiring homeowners. The ad offers a fresh take on the emotional and practical aspects of home buying, making it a standout marketing effort.
Credit: This article is based on information from The Times of India, Navin’s Official Press Release, and The Hindu.
Key Highlights:
- Navin’s launches a festive campaign featuring actor Dushara Vijayan, titled ‘Unga Veedu – Love ah, Arranged ah?’
- The campaign emphasizes ready-to-move-in homes located in Chennai’s expanding neighborhoods, starting at ₹44 lakh.
- The ad likens home buying to finding a life partner, combining modernity with tradition.
- Navin’s ensures a hassle-free experience with quality checks and sustainable features in its homes.