Gaming platform WinZO has taken a significant step in its branding journey by onboarding Mahendra Singh Dhoni, the legendary Indian cricketer and two-time World Cup-winning captain, as its brand ambassador. This partnership aims to celebrate India’s winning spirit and elevate social gaming as the most preferred form of entertainment across the country.
WinZO, India’s largest social skill gaming platform, announced its collaboration with MS Dhoni to strengthen its connection with the masses. Dhoni, known for his calm demeanor and winning mindset, resonates deeply with WinZO’s vision of instilling values of performance and success among its users. The cricketer will feature in multi-channel marketing campaigns designed to promote awareness and engagement within India’s growing social gaming community.
Speaking about the partnership, Dhoni said, “Winning is always about mindset and attitude. I am thrilled to partner with the like-minded team at WinZO in their growth journey to disseminate this attitude of winning across the country. Being an avid gamer myself, I connect closely with the vision of the company.”
Founded in 2018 by Paavan Nanda and Saumya Singh Rathore, WinZO has rapidly grown into a leading social gaming platform with over 75 million users and a portfolio of 100+ games. The app supports 12 languages, including Hindi, Gujarati, Marathi, Bengali, and Bhojpuri, making it accessible to diverse audiences across India.
WinZO has consistently pursued aggressive branding strategies to expand its reach. Prior to signing Dhoni, the platform partnered with YouTube influencers CarryMinati (Ajey Nagar) and Bhuvan Bam as digital ambassadors. It also associated itself with mass-value properties such as the movie 83 and principal sponsorships for Vivo Pro Kabaddi League teams Bengal Warriors and Gujarat Giants.
Paavan Nanda, co-founder of WinZO, expressed his enthusiasm for the collaboration: “Mahendra Singh Dhoni is one of the names that unite India in a true sense. His relatable story and humble personality make him a beloved celebrity who personifies trust and success. Together we aspire to take social gaming to the masses of this country cutting across age and gender.”
WinZO’s partnership with Dhoni aligns with its mission to establish India as a global powerhouse in gaming and entertainment. The platform offers multiplayer gameplay experiences through partnerships with third-party developers and aims to make social gaming mainstream in India.
With Dhoni onboard, WinZO plans to break barriers and alter perceptions through targeted campaigns that highlight inclusivity and relevance. The collaboration reflects the company’s commitment to fostering innovation while celebrating India’s winning spirit.
Mahendra Singh Dhoni’s association with WinZO marks a new chapter for the gaming platform as it seeks to redefine social gaming in India. By leveraging Dhoni’s iconic status and relatable persona, WinZO aims to inspire millions while solidifying its position as a household name in interactive entertainment.
Key Highlights:
- MS Dhoni joins WinZO as its brand ambassador to promote India’s winning spirit.
- WinZO aims to elevate social gaming through multi-channel marketing campaigns.
- The platform supports 12 languages and boasts over 75 million users.
- Dhoni’s partnership aligns with WinZO’s vision of making India a global gaming powerhouse.