Mirchi Bangla has set a new record in the festive broadcasting landscape by successfully delivering an unprecedented 1,000 hours of non-stop live entertainment. This marathon coverage was dedicated to capturing the immersive spirit, cultural richness, and widespread joy of Bengal’s biggest celebrations: Durga Pujo and Kali Pujo. The initiative marks a significant landmark for the brand, profoundly redefining festive engagement for Bengali listeners across the entire state.
According to an official press release, this year’s festive season brought an exceptional level of celebration. The continuous live coverage, which saw Mirchi RJs engaging directly from city pandals to neighbourhood communities in Kolkata, Siliguri, Asansol, and Durgapur, was only one part of the historic achievement.
The brand also celebrated another major milestone for its iconic audio property, Sunday Suspense. The series surpassed 3 million subscribers on YouTube, cementing its status as Bengal’s most loved audio storytelling series. This digital powerhouse also clocked over 1.2 billion lifetime views and an incredible 372.6 million hours of watch time, blending nostalgia with contemporary digital reach.
The grand festivities featured significant collaborations and new initiatives. Superstar Jisshu Sengupta was part of the unveiling of Mirchi’s exclusive Pujo Song, which was sung by prominent artists Ujjaini Mukherjee, Sourav Chatterjee, and Shreyoshi Chakraborty. This collaboration brought together the best of Tollywood talent to amplify the festive euphoria with a blend of traditional and modern rhythms.
The celebrations maintained their zeal through Kali Pujo. For the first time, Mirchi introduced the Shyamasree Award, a unique recognition designed to honour the devotion, artistry, and creativity of Bengal’s most iconic Kali Pujo organisers. RJs travelled across the city to capture the divine energy of Maa Kali’s worship and the vibrant ambience of the night.
The on-ground team, including popular RJs Ayantika, Neel, Manali, Mohor, Sayan, and Indroneel, energized the streets of Bengal with the Mirchi Branded Car (Bahan) and the Mirchi Singhabahini, ensuring a grand celebration of music, devotion, and joy for pandal-hoppers and listeners alike.
Mirchi Bangla’s 1000-hour live marathon showcased its deep commitment to delivering entertainment that is intrinsically connected to the pulse of its people, bringing every chant, song, and smile directly to its audience.
Key Highlights:
- Historic Broadcast: Mirchi Bangla achieved a record-breaking 1,000 hours of non-stop live entertainment covering the Durga Pujo and Kali Pujo celebrations across Bengal.
- Sunday Suspense Milestone: The brand’s iconic audio property, ‘Sunday Suspense,’ surpassed 3 million YouTube subscribers, recording over 1.2 billion lifetime views.
- Festive Engagement: Celebrations included an exclusive Pujo Song unveiled by Jisshu Sengupta and the introduction of the ‘Shyamasree Award’ to recognize Kali Pujo organisers.
- Wide Reach: The live coverage extended beyond Kolkata to cities like Siliguri, Asansol, and Durgapur, with RJs engaging listeners through on-ground events and branded vehicles.