Meta has rolled out its latest safety initiative, ‘Scams Se Bacho‘, partnering with Bollywood star Ayushmann Khurrana to raise awareness about online scams and encourage safer digital practices. This campaign, launched in collaboration with the Ministry of Electronics and Information Technology (MeitY), the Indian Cyber Crime Coordination Centre (I4C), and the Ministry of Information and Broadcasting (MIB), aims to educate users on protecting themselves from cyber fraud, according to a report by The Economic Times.
With online scams becoming more sophisticated, Meta’s initiative underscores its commitment to user safety across platforms like Facebook, Instagram, and WhatsApp. Through real-life scenarios, the campaign illustrates how individuals can unknowingly fall victim to scams and highlights the significance of staying cautious and informed while navigating the digital space.
The campaign also emphasizes key safety features offered by Meta, such as two-factor authentication, the Block and Report feature, and WhatsApp’s group privacy settings, which are vital tools in preventing potential online threats.
Key Highlights:
- Meta’s New Safety Initiative: Meta has launched the ‘Scams Se Bacho‘ campaign, in collaboration with Bollywood actor Ayushmann Khurrana, to raise awareness about online scams and promote safer digital practices.
- Government Collaboration: The initiative is rolled out in partnership with MeitY, I4C, and MIB, aiming to educate users on cyber fraud prevention through real-life scenarios and practical advice.
- Emphasis on Safety Features: The campaign highlights Meta’s key safety tools like two-factor authentication, Block and Report features, and WhatsApp’s group privacy settings, encouraging users to stay protected from online threats.