Max Level, a leading PR and marketing agency specializing in gaming and esports, has been named the official PR and communications partner for Specter, a cutting-edge backend platform developed by Navi Mumbai-based Dirtcube Interactive. The partnership aims to strengthen Specter’s brand presence and drive awareness of its innovative solutions within the gaming ecosystem and beyond.
Specter is a comprehensive backend platform designed to simplify and enhance game development. It integrates services like player progression, game economy management, leaderboards, automated achievements, LiveOps, and more into a unified system. This allows developers and marketers to create scalable and immersive gaming experiences while optimizing development efficiency.
Dirtcube Interactive, the team behind Specter, has consistently been at the forefront of gaming innovation. Known for their expertise in hyper-casual games, game art services, and social platforms like Capshot and GameStarz, the launch of Specter represents their dedication to empowering developers with robust tools to streamline game development processes.
Pravan Parikh, Co-Founder and Product Lead at Dirtcube Interactive, shared his excitement, saying, “We are thrilled to collaborate with Max Level. Their expertise in gaming PR will help us amplify Specter’s reach and impact, bridging gaps in the game development ecosystem. Our goal is to make game development more accessible, efficient, and rewarding.”
Max Level will spearhead PR campaigns for Specter, highlighting its capabilities and positioning it as a transformative tool in game development. The agency’s responsibilities include media relations, content creation, and strategic communications tailored to resonate with developers and gaming enthusiasts.
Siddharth Nayyar, Co-Founder and Chief Revenue Officer at Max Level, commented:
“Specter is set to transform the backend infrastructure of game development, and we are committed to showcasing its innovative capabilities. Our goal is to enhance Specter’s visibility and establish it as the preferred choice for developers seeking comprehensive backend solutions.”
This collaboration further strengthens Max Level’s position as a leading PR agency in India’s gaming and esports industry. With a client roster that includes top-tier brands like NODWIN Gaming, S8UL, KRAFTON, and ASUS ROG, Max Level continues to deliver tailored services such as campaign management, social media marketing, influencer programs, and more.
As India’s gaming industry continues to expand, platforms like Specter are crucial in enabling developers to innovate and scale efficiently. The platform’s unique approach to integrating essential backend services makes it a game-changer for developers aiming to deliver exceptional gaming experiences.
Key Highlights:
- Max Level has been appointed as the official PR and communications partner for Specter, a backend platform developed by Dirtcube Interactive.
- Specter offers unified backend solutions like player progression, game economy management, and LiveOps to streamline game development.
- Dirtcube Interactive’s vision is to make game development accessible and efficient, supported by Max Level’s strategic PR campaigns.
- This partnership strengthens Max Level’s position in the Indian gaming industry, adding Specter to its impressive portfolio of clients.