Way2News, India’s leading hyperlocal news platform, has announced the appointment of Mansi Shah as Region Head-West, signaling the company’s intent to expand its presence in the western market. Shah, with over 18 years of experience in media and advertising sales, will play a critical role in driving monetization strategies and building brand partnerships in the region, as reported by The Economic Times.

Shah’s appointment aligns with Way2News’ strategy to meet the growing demand for hyperlocal content across India. Her extensive background in media sales, particularly in Hindi and regional language markets, makes her an ideal choice for spearheading the company’s efforts to develop innovative, localized advertising solutions. This move is set to enhance the platform’s appeal to advertisers looking to connect with diverse local audiences.

Mansi Shah’s experience spans media and advertising, positioning her to capitalize on Way2News’ expanding reach and build key partnerships that will fuel growth in the western region. She is expected to leverage her industry knowledge to enhance monetization strategies while also developing tailored solutions that cater to the preferences of regional audiences, further solidifying Way2News’ position as the leader in hyperlocal news.

With a rapidly growing user base, Way2News has established itself as a trusted source for reliable and relevant hyperlocal news across India. Shah’s role will be pivotal in strengthening the platform’s relationships with advertisers and brands, delivering innovative advertising solutions that align with local market trends. This expansion reflects the company’s commitment to bridging the gap between advertisers and hyperlocal audiences, a key growth area in India’s media landscape.

Key Highlights:

• Way2News appoints Mansi Shah as Region Head-West to lead its western market expansion.
• Shah brings over 18 years of experience in media and advertising sales, especially in regional language markets.
• Her expertise will drive monetization strategies and build key brand partnerships to meet the rising demand for hyperlocal content.
• Way2News aims to solidify its leadership in the hyperlocal content space with innovative advertising solutions.