Dubai’s iconic Mall of the Emirates, a long-standing jewel in the emirate’s retail crown, has just dropped a bombshell: a massive Dh5 billion expansion plan is underway. This multi-billion dirham investment by Majid Al Futtaim, the mall’s owner and operator, isn’t just about adding more shops; it’s a bold reimagining aimed at transforming the destination into a “Mall of New Possibilities” by 2030, starting with significant changes expected by 2027. What exactly does this colossal upgrade entail, and how will it redefine the visitor experience?
A Dh5 Billion Bet on the Future: More Than Just Shopping
Celebrating its 20th anniversary, the Mall of the Emirates isn’t resting on its laurels. This substantial investment will inject a remarkable 20,000 square meters of new space into the mall, paving the way for over 100 new stores. This retail expansion promises a broader mix of global and regional brands, catering to the ever-growing demand for variety and immersive experiences in a single location. However, the upgrade goes far beyond just adding more retail outlets.
Culture, Entertainment, and Wellness: A Holistic Transformation
The ambitious plan encompasses a diverse range of enhancements designed to cater to the evolving needs and desires of modern visitors. Key highlights of the expansion include:
- The New Covent Garden Theatre: Set for a soft launch in mid-2025 and a grand opening later in the year, this impressive 600-seat theatre, developed in collaboration with the Dubai Performing Arts Academy, will establish a dedicated cultural hub within the mall, hosting a variety of live performances and events.
- An Indoor-Outdoor Dining Precinct: Slated to open in early 2027, this dynamic space will blend fast-casual dining options with interactive entertainment. The centerpiece will be the mall’s first-ever outdoor food and beverage courtyard, envisioned as a lush green oasis during Dubai’s cooler months.
- Four New Entertainment Concepts: By late 2026, four entirely new entertainment experiences will be unveiled, further solidifying the mall’s position as a leading entertainment destination. This will complement the already launched “world’s most advanced IMAX experience” at VOX Cinemas.
- The SEVEN Wellness Club: Part of the initial Dh1.1 billion investment already deployed, this premium wellness facility, located within the Kempinski Hotel Mall of the Emirates, offers fitness, spa, and recovery experiences.
- Revitalized West End District: The investment includes a complete renovation of the West End district, modernizing its design to create a more vibrant and engaging social space.
Enhanced Accessibility: Paving the Way for Seamless Visits
Recognizing the importance of convenient access, the expansion also addresses infrastructure improvements. These include the ongoing rollout of the Parkin barrier-free parking system, upgrades to road access from Sheikh Zayed Road and the Umm Suqeim bridge, and other bridge enhancements in collaboration with Dubai’s Roads and Transport Authority, many of which are expected to be completed by September 2024.
A Vision for 2030: Redefining the Mall Experience
Khalifa Bin Braik, CEO of Majid Al Futtaim Asset Management, emphasized that this transformation goes beyond physical expansion. It’s about “creating new ways for people to connect, unwind, and be inspired, all in one destination.” As Mall of the Emirates marks its 20th anniversary, this Dh5 billion investment signals a bold step towards redefining the traditional mall concept, aiming to create a multi-sensory, experience-led destination that caters to the diverse needs of residents and tourists alike, reinforcing Dubai’s status as a global retail powerhouse.
Summary:
- Dubai’s Mall of the Emirates has announced a Dh5 billion expansion plan to be rolled out by 2027.
- The expansion will add 20,000 square meters of retail space, accommodating 100 new stores.
- Key features include a new theatre, an indoor-outdoor dining precinct, four new entertainment concepts, and a wellness club.
- Infrastructure upgrades, including improved road access and parking, are also part of the plan.