Mahindra Tractors Pays Tribute to Farmers on Kisan Diwas with Heartfelt Campaign

On December 23, 2024, Mahindra Tractors, a part of the Mahindra Group and India’s leading tractor brand, celebrated Kisan Diwas by showcasing a moving digital film that highlights the irreplaceable contributions of Indian farmers. This initiative continues the momentum from last year’s impactful Kisan Diwas campaign, “Did You Thank the Farmer?”.

The campaign this year calls on social media-savvy youngsters and urban dwellers to reflect on the importance of farmers in their lives and thank them for making every meal possible. With a focus on bridging the gap between urban living and rural agriculture, Mahindra aims to bring attention to the role of food delivery services and the often-overlooked connection to the farmers behind the food.

The digital film is a thoughtful reminder that while we thank food delivery personnel daily for bringing meals to our doorstep, the real heroes—our farmers—often go unacknowledged. The engaging film draws a parallel, urging people to use Kisan Diwas as an opportunity to extend gratitude to the farmers who make it all possible.

With food delivery apps becoming an integral part of urban life, the campaign draws attention to the fact that farmers play a pivotal role in bringing the food to our tables. Mahindra’s call to action encourages individuals to thank farmers on their social media handles using the hashtag #ThankYouKisan.

Kisan Diwas, observed annually on December 23, marks the birth anniversary of Choudhary Charan Singh, India’s fifth Prime Minister and a staunch advocate for farmers’ rights. The day is dedicated to honoring the relentless efforts of farmers and acknowledging their significant contribution to the nation’s growth.

The initiative is a part of Mahindra’s mission to drive prosperity for farmers through innovative solutions, durable tractors, and robust finance schemes. This campaign is more than just a tribute; it is a call to action to build awareness and appreciation for farmers, bridging the gap between urban consumers and rural producers.

Mahindra encourages everyone to participate in the campaign by sharing messages of gratitude for farmers on social media platforms like YouTube, Instagram, or Facebook with the hashtag #ThankYouKisan. The initiative aims to create a groundswell of appreciation for farmers, ensuring they receive the recognition they deserve.

Summaryt

1. Mahindra Tractors celebrates Kisan Diwas by urging urban dwellers to thank farmers through a heartwarming digital film.
2. The campaign parallels the appreciation of food delivery personnel with thanking the farmers who make the meals possible.
3. Kisan Diwas, observed every year on December 23, marks the birth anniversary of Choudhary Charan Singh, a key advocate for farmers’ rights.
4. Participants are encouraged to share their gratitude for farmers on social media with the hashtag #ThankYouKisan.