Monks India, the Indian arm of S4 Capital’s digital marketing brand, has appointed industry veteran Ketan Desai as its Managing Director, effective February 3, 2025.
Desai brings over two decades of agency leadership experience, most recently serving as Chief Operating Officer at WPP Grey, where he drove scaled marketing solutions for top clients in India.
In his new role, Desai will focus on expanding Monks India’s unified digital model, aiming to collaborate with India’s most innovative brands. His extensive experience in connecting local strengths with global scale is expected to accelerate the company’s growth in the Indian market.
Desai succeeds Robert Godinho, the outgoing Managing Director, who has led Monks India’s studio for over five years. Godinho, an original founder whose company merged with S4’s Monks, will move on to new challenges after 15 years of entrepreneurial journey.
Monks India is part of S4 Capital, a global digital advertising and marketing services company. The brand focuses on delivering AI-powered, end-to-end services, aiming to transform the economics of marketing and help clients navigate complexity.
Key Highlights:
- Leadership Change: Ketan Desai appointed as Managing Director of Monks India, effective February 3, 2025.
- Experience: Over 20 years in agency leadership, including tenure as COO at WPP Grey.
- Strategic Focus: Expanding Monks India’s unified digital model and collaborating with innovative Indian brands.
- Transition: Desai succeeds Robert Godinho, who is moving on to new challenges.