Jupiter Money, the digital banking platform focused on reshaping personal finance in India, has announced the appointment of Adityan Kayalakal as its new Vice President and Head of Marketing. Kayalakal brings extensive industry experience to this role, most recently serving as Head of Marketing and Go-To-Market Strategy at Veera.
Kayalakal’s career spans significant roles across various companies including BYJU’s, NBA, Publicis Groupe, Digitas India, BBH India, and Rediffusion Group, consistently focusing on innovative and consumer-centric brands.
In his new role at Jupiter Money, Kayalakal will be responsible for spearheading the marketing strategy to accelerate the platform’s growth and deepen customer engagement through impactful brand narratives and innovative campaigns.
Key Highlights:
- Jupiter Money has appointed Adityan Kayalakal as its new VP & Head of Marketing.
- Kayalakal has a strong background in marketing, including roles at Veera, BYJU’s, and NBA.
- His focus will be on driving growth and enhancing customer engagement for the digital banking platform.
- This appointment signifies Jupiter Money’s commitment to strengthening its brand presence.