JioStar, the digital streaming platform, has announced an exciting partnership with the Royal Challengers Bangalore (RCB) for the Indian Premier League (IPL) 2025 season. This collaboration will center around a campaign dedicated to celebrating the unwavering loyalty of RCB’s passionate fanbase over the past 18 seasons of the IPL.
The campaign, which is set to roll out across JioStar’s digital platforms and potentially feature in-stadium activations, aims to highlight the deep connection between the RCB team and its supporters. Despite not having lifted the IPL trophy yet, RCB boasts one of the most dedicated and vocal fan bases in the league, affectionately known as the “12th Man.”
Through engaging content, interactive fan experiences, and exclusive behind-the-scenes glimpses, JioStar and RCB will showcase the emotional journey of the fans, their memorable moments, and their enduring support for the team through thick and thin. The partnership will leverage JioStar’s extensive digital reach to amplify these stories of loyalty and passion to a wider audience.
While the specifics of the campaign’s content and activations are yet to be fully unveiled, the collaboration underscores the growing synergy between digital streaming platforms and IPL franchises to enhance fan engagement. JioStar, as the official digital broadcaster of the IPL, is uniquely positioned to bring fans closer to their favorite teams and players through innovative and immersive experiences.
This partnership with RCB marks a strategic move by JioStar to tap into the immense popularity of the franchise and further solidify its position as the go-to platform for IPL viewing and fan engagement. For RCB, the collaboration provides an opportunity to celebrate their loyal fanbase and connect with them on a deeper level through compelling digital storytelling.
Key Highlights:
- JioStar has partnered with Royal Challengers Bangalore (RCB) for the IPL 2025 season.
- The collaboration will focus on a campaign celebrating RCB fans’ loyalty over 18 IPL seasons.
- JioStar will use its digital platform to showcase the connection between the team and its passionate fanbase.
- The partnership aims to enhance fan engagement through content and interactive experiences.