In a grand gesture to commemorate India’s 79th Independence Day, streaming giant JioHotstar has announced a platform-wide initiative titled ‘Operation Tiranga’. As part of this campaign, the platform will be offering full-day free access to its entire content library on August 15, 2025. The move, which aims to make premium entertainment accessible to all, is a strategic celebration of India’s spirit of freedom and a testament to the power of storytelling to unite a nation.
The campaign, under the tagline “Tiranga Ek, Kahaniyaan Anek,” features a curated lineup of patriotic narratives that reflect the diverse identities and ideals embodied by the Indian Tricolour. The content showcase is symbolically organized around the colors of the flag:
- Saffron: Stories of courage and covert heroism, including titles like Take Off, Madras Cafe, and IB71.
- White: Emotionally resonant tales of sacrifice and resilience, such as Salakaar, Neerja, Mangal Pandey: The Rising, and Chandrashekar.
- Green: Narratives rooted in cultural legacy and pride, featuring films like Sarzameen, Kesari 2, and Airlift.
Beyond unlocking its content library, JioHotstar is also partnering with the Ministry of Information and Broadcasting to drive awareness about flag etiquette, blending entertainment with education and national pride. The campaign will be amplified across various channels, including in-app takeovers, primetime TV spots, and high-visibility digital and social media campaigns. According to Minakshi Achan, Head – Brand & Creative, JioStar, ‘Operation Tiranga’ is an extension of the brand’s philosophy of giving viewers the “freedom to choose what they watch, when they watch, and how they engage with it.”
This initiative is a powerful move to not only celebrate a national holiday but also to potentially onboard new users and showcase the breadth of content available on the platform. By removing all barriers to access for a full day, JioHotstar is making a bold statement about its commitment to inclusivity and its role in reflecting the nation’s rich tapestry of stories.
Key Highlights:
- JioHotstar is offering full-day free access to its entire content library on August 15, 2025, to celebrate India’s 79th Independence Day.
- The initiative, named ‘Operation Tiranga‘, will feature a curated collection of patriotic films and series, categorized by the symbolic colors of the Indian flag.
- The campaign also includes a partnership with the Ministry of Information and Broadcasting to promote flag etiquette awareness.
- The move is a strategic effort to drive viewer engagement and make premium storytelling accessible to a wider audience, reinforcing JioHotstar’s brand philosophy.