ZEE Network, a powerhouse in Indian entertainment, has launched its new campaign ‘Dilfluencers,’ starring Bollywood icon Jackie Shroff. The initiative celebrates the emotional connection between ZEE’s beloved characters and its vast audience, positioning them as not just entertainers but influential companions who shape lives across India.
With over six decades of storytelling excellence, ZEE has been a key player in creating content that resonates deeply with its viewers. The ‘Dilfluencers’ campaign honors this legacy, highlighting how characters from shows like Kundali Bhagya, Bhagya Lakshmi, and Kumkum Bhagya transcend the role of typical TV personas. These characters are trusted figures who reflect resilience, hope, and equality, fostering a deeper level of engagement than just entertainment.
The campaign’s film, starring Jackie Shroff, humorously contrasts the fleeting nature of social media influencers with the lasting impact of ZEE’s characters. The tagline #SachTohYehiHai underscores the authenticity and emotional equity these characters bring to viewers, building trust over time.
ZEE’s influence extends to a massive audience of 859 million viewers, with a significant female viewership of 439 million. The network’s organic social reach of 960 million per week bridges traditional TV and digital engagement, highlighting the adaptability of ZEE’s brand.
Ashish Sehgal, ZEE’s Chief Growth Officer, remarked, “ZEE’s Dilfluencers resonate across demographics, providing brands with unparalleled access to key decision-makers.” Meanwhile, Kartik Mahadev, Chief Marketing Officer, emphasized the campaign’s ability to merge the emotional depth of TV with the precision of digital platforms, creating personal connections for brands.
With 20+ channels across 10+ languages, ZEE reaches audiences both in urban and rural areas, ensuring its influence spans India’s diverse cultural landscape. The network continues to adapt to the changing digital landscape, reinforcing its position as a leader in impactful storytelling.
This campaign further solidifies ZEE’s reputation as a cultural force, with its trusted TV characters influencing consumer behavior and shaping conversations beyond social media trends. By leveraging these authentic personas, brands can create deeper, more meaningful engagement with their audiences.
Key Highlights:
- ‘Dilfluencers’ campaign celebrates ZEE’s iconic TV characters and their deep emotional connection with viewers.
- Jackie Shroff leads the campaign, humorously contrasting social media influencers with ZEE’s enduring TV personas.
- ZEE has an audience of 859 million viewers, including a 439 million female viewership, making it a significant cultural influence.
- The campaign merges traditional TV’s emotional storytelling with digital precision, providing brands with valuable consumer insights.
- ZEE’s content spans 20+ channels in 10+ languages, ensuring wide-reaching influence across India.