India’s digital radio transition is gaining significant traction, with major industry bodies pushing for the Telecom Regulatory Authority of India (TRAI) to implement a single, unified technology standard for digital radio. The Association of Radio Operators for India (AROI) has proposed the adoption of Digital Radio Mondiale (DRM) and HD Radio as potential technologies for this shift. This call for standardisation aims to streamline the country’s digital radio landscape, particularly for FM broadcasting.
In its submission to TRAI, AROI stressed the financial advantages of using a single digital radio standard, emphasizing how it could reduce costs and facilitate a smoother transition for broadcasters. The body also proposed that All India Radio (AIR) evaluate DRM and HD Radio for use in medium wave (MW) and short wave (SW) bands, which remain under AIR’s exclusive jurisdiction.
To ensure inclusivity, AROI recommended that analogue transmission continue until more than 80% of the population has access to digital receivers. This phased approach would allow a smooth migration to digital radio while maintaining service for those without the necessary technology.
On the other hand, the India Cellular and Electronics Association (ICEA) supported the gradual adoption of HD Radio, noting its compatibility with widely used devices such as cars, Bluetooth speakers, and mobile phones. The Federation of Indian Chambers of Commerce and Industry (FICCI) echoed these sentiments, citing the success of HD Radio in the U.S., Canada, and Mexico. FICCI also suggested that adopting a unified standard would lower receiver costs due to the economies of scale.
In their submissions, industry groups also called for measures to support broadcasters during the transition. AROI proposed that broadcasters holding existing 800 MHz allocations be allowed to retain them for digital use, which would ease the migration process. Additionally, FICCI suggested capping annual digital transmission license fees at 4% of gross revenue, providing broadcasters with an incentive to adopt the new technology.
Another key issue raised by industry bodies was the ability for broadcasters to simulcast content online, provided they secure the necessary licenses. The Indian Performing Rights Society and the Indian Music Industry echoed this sentiment, suggesting that allowing simulcasts would help expand audience engagement and broaden the reach of content.
Key Highlights:-
- AROI and other industry bodies are pushing for a single digital radio standard in India, advocating for DRM and HD Radio.
- The proposal suggests standardizing digital technology for FM broadcasting, with a gradual rollout to ensure accessibility.
- FICCI and ICEA emphasize the success of HD Radio in North America and its compatibility with common devices.
- The industry requests measures like capped license fees and support for simulcasting to ensure a smooth digital transition.