ZEE TV, in collaboration with Indira IVF, has launched a groundbreaking mini-series titled Vitromates, aiming to tackle the stigma surrounding infertility in India. Premiering on January 20, 2025, the show is part of ZEE TV’s innovative ‘Zee Mini Series’ initiative, which focuses on delivering impactful, short-format stories designed for modern audiences.
Vitromates is more than just a television drama; it is a heartfelt narrative that shines a light on the emotional, societal, and practical challenges faced by individuals dealing with infertility.
The series revolves around Kriti, a widow who decides to fulfill her late husband Ved’s dream of parenthood through IVF. Using a preserved embryo, Kriti embarks on this challenging yet hopeful journey. Along the way, she reconnects with friends Maya, Madhuri, and Asha at Dr. Tejaswini’s IVF clinic. Each of these women faces unique struggles, from financial constraints and societal judgment to marital discord.
The “Vitromates” form a support group that embodies hope and resilience, culminating in an uplifting conclusion that emphasizes the power of friendship and new beginnings.
Indira IVF, India’s leading fertility clinic chain, plays a pivotal role in the series. From showcasing cutting-edge IVF treatments to addressing common myths, Vitromates serves as a bridge to educate audiences about infertility. The integration of Indira IVF’s expertise into the narrative ensures a balance between emotional storytelling and medical accuracy.
Nitiz Murdia, Co-founder and Managing Director of Indira IVF, stated, “With only 2% of affected individuals seeking treatment, this series aims to destigmatize infertility and encourage people to view it as a treatable medical condition.”
Through its extensive reach across television, digital platforms like ZEE5, and social media, ZEE TV ensures that Vitromates sparks meaningful discussions. Ashish Sehgal, Chief Growth Officer – Digital and Broadcast Revenue, ZEEL, highlighted, “This collaboration blends socially relevant messaging with compelling storytelling. Our Zee Mini Series format allows for snackable yet impactful content that resonates with viewers.”
The project has garnered praise from industry leaders, including Madison World, which facilitated the collaboration. Vanita Keswani, CEO of Madison Sigma, remarked, “The series provides not just technical insights into fertility treatments but also deeply connects with audiences on an emotional level, offering hope to families considering IVF.”
Infertility remains a sensitive and often stigmatized topic in India. Vitromates aims to normalize conversations about this treatable condition, providing reassurance and hope to individuals and families. By addressing the challenges with sensitivity and authenticity, the series contributes to breaking down societal barriers.
Watch the Journey
The episodes of Vitromates air weekly on ZEE TV and are available for on-demand viewing on ZEE5, ensuring accessibility for audiences nationwide.
Credit: This article is based on information from ZEE TV’s official announcements and Indira IVF’s press releases.
Key Highlights:
- Vitromates, ZEE TV’s new mini-series in collaboration with Indira IVF, addresses the stigma surrounding infertility.
- The series follows the journey of Kriti, a widow pursuing parenthood through IVF, and highlights the challenges faced by others in similar situations.
- Indira IVF’s involvement ensures a blend of emotional storytelling and medical accuracy, fostering awareness and hope.
- The show airs on ZEE TV and is available on ZEE5, reaching audiences across India.