Gillette India, a leading personal care company, has significantly increased its expenditure on advertising and sales promotion, reaching ₹109 crore in the third quarter of the fiscal year 2025. This represents a substantial rise compared to the ₹68 crore spent in the corresponding period of FY24, marking a year-on-year increase of over 60%.
This strategic move in marketing investment aligns with a strong financial performance by Gillette India in Q3 FY25. The company reported a 60% surge in its net profit, which stood at ₹158.68 crore for the quarter ending in March 2025, a considerable jump from the ₹99.09 crore recorded in the same quarter last year. The company’s total sales also saw a healthy increase, climbing to ₹767 crore in Q3 FY25, a 13% rise from the ₹690 crore in Q3 FY24.
The growth in both profitability and sales has been attributed to robust performance in the grooming category, according to the company’s Managing Director, V Kumar. The grooming segment contributed ₹644.5 crore to the revenue in Q3 FY25, showing a growth of 15.6% year-on-year. The oral care segment, while smaller, generated a revenue of ₹123 crore during the same period.
For the nine-month period ending March 31, 2025, Gillette India reported total sales of ₹2,235 crore, a 12% increase compared to the corresponding nine months of the previous year. The net profit for this nine-month period stood at ₹418 crore, reflecting a strong 41% growth.
Kumar stated that this consistent performance is a result of the company’s integrated growth strategy, which focuses on a strong product portfolio in daily-use categories, product superiority, effective brand communication, strong retail execution, and delivering value to both consumers and customers. He expressed confidence that this strategy will continue to yield positive results for the company moving forward.
In addition to the strong financial results, Gillette India’s board has declared a final dividend of ₹47 per equity share for the financial year ending March 31, 2025. This dividend will be paid out between September 3, 2025, and September 30, 2025, following shareholder approval at the Annual General Meeting. Earlier in the fiscal year, the company had also announced an interim dividend of ₹65 per share, bringing the total dividend for FY25 to ₹112 per share.
Gillette India’s increased investment in advertising and sales promotion during a period of strong financial growth indicates a strategic focus on further strengthening its brand presence and driving future sales.
Key Highlights:
- Gillette India increased its advertising and sales promotion expenses to ₹109 crore in Q3 FY25, up from ₹68 crore in Q3 FY24.
- The company’s net profit surged by 60% to ₹158.68 crore in Q3 FY25, with sales increasing by 13% to ₹767 crore.
- Gillette India’s board has announced a final dividend of ₹47 per share, bringing the total dividend for FY25 to ₹112 per share.
- The strong performance is attributed to growth in the grooming category and the successful execution of the company’s integrated growth strategy.