Flipkart is raising the stakes for its annual Big Billion Days sale with an unconventional new campaign for the gaming community. The e-commerce giant has partnered with Battlegrounds Mobile India (BGMI) to launch the ‘Name2Claim‘ challenge, a bold initiative that dares gamers to make their in-game username their official, real name.
The campaign, conceptualized by DDB Mudra Group, is a celebration of the creative and often quirky usernames that define BGMI culture. It aims to directly engage India’s fast-growing gaming community, which often uses the Big Billion Days sale to upgrade their gaming gear, from accessories to powerful new devices.
To participate, gamers are challenged to legally change their real name to their BGMI gamer tag for a chance to win their entire gaming wishlist for free. The campaign reinforces Flipkart’s festive theme, “Yahan Kuch Bhi Ho Sakta Hai” (Anything Can Happen Here).
To facilitate this, Flipkart has created a dedicated microsite, www.name2claim.in, where players can draft a classified-style ad announcing their new identity. Flipkart will then officially publish the ad on their behalf, a gesture that aims to turn a quirky online identity into a real one. The campaign is supported by a short film made entirely from in-game footage, highlighting the fun and camaraderie within the BGMI world.
Pratik Shetty, Vice President of Marketing and Growth at Flipkart, stated, “Gaming is one of the fastest-growing passions in India, and BGMI has built a community that thrives on creativity and fun. With Name2Claim, we wanted to celebrate that culture in a way only Flipkart can by turning something as quirky as a gamer tag into a real, official identity.”
The challenge is a light-hearted but bold dare that taps into the passion of gamers and offers them the chance to win a grand prize, making this year’s Big Billion Days a unique event for the gaming community.
Key Highlights:
- New BGMI Challenge: Flipkart has partnered with Battlegrounds Mobile India (BGMI) for its Big Billion Days sale to launch a new campaign called ‘Name2Claim’.
- The Bold Challenge: The campaign challenges BGMI players to legally change their real names to their in-game usernames for a chance to win their entire gaming wishlist.
- Celebrating Gaming Culture: The initiative is designed to celebrate the unique and creative usernames within the BGMI community and connect with the country’s growing number of mobile gamers.
- Reinforcing Brand Theme: The campaign reinforces Flipkart’s ‘Yahan Kuch Bhi Ho Sakta Hai’ theme by showcasing how a fun, unconventional challenge can lead to real-world rewards.