e-commerce

Flipkart is raising the stakes for its annual Big Billion Days sale with an unconventional new campaign for the gaming community. The e-commerce giant has partnered with Battlegrounds Mobile India (BGMI) to launch the 'Name2Claim' challenge, a bold initiative...

In a significant move to elevate its customer loyalty program and compete directly with its biggest rival, Amazon, e-commerce giant Flipkart has launched a new premium subscription service called ‘Flipkart Black’. The service replaces the company's previous 'Flipkart VIP'...

Amazon Fashion has announced a strategic rebranding of its dedicated storefront catering to Gen Z consumers, now officially named 'Serve'. This move signals Amazon Fashion's continued focus on engaging with the digitally native generation by creating a distinct and...

India’s public broadcaster Prasar Bharati has launched its ambitious streaming platform, WAVES OTT, at the 55th India International Film Festival (IFFI) in Goa. The platform, described as a cultural bridge for Indians worldwide, promises clean, family-friendly entertainment spanning over 12...

The Karnataka government is considering imposing a 1-2% transaction fee on platforms like Zomato and Uber to generate funds for social security benefits aimed at gig workers. This proposal is part of the Platform-Based Gig Workers (Social Security and...

AuthBridge, India's leading authentication company, has announced the appointment of Naveen Goyal as the new Chief of Technology and Products. With over two decades of experience in the internet space and a proven track record in founding successful...

Amazon India has signed an MoU with India Post to further boost its nationwide delivery capabilities, ensuring service across every pin code in the country. This partnership is set to enhance operational efficiencies by integrating Amazon's logistics with India...

Flipkart has launched the 11th edition of its flagship event, The Big Billion Days (TBBD) 2024, on September 27, with early access starting a day earlier for VIP and Plus customers. The event has garnered tremendous engagement, with over...

India’s antitrust watchdog, the Competition Commission of India (CCI), has taken decisive steps in its four-year probe into the alleged anti-competitive practices of Amazon and Flipkart. The two e-commerce behemoths are under scrutiny for favoring select sellers and engaging...