Filamchi Bhojpuri, a leading regional entertainment channel, is launching a dynamic rebranding alongside the introduction of Filamchi Bhojpuri Home Productions. This exciting new chapter is set to provide a fresh, engaging entertainment experience to its loyal Bhojpuri-speaking audience.
The rebranding aims to capture the evolving tastes of the audience while staying rooted in the deep cultural essence of the Bhojpuri-speaking communities. The new look blends modern sensibilities with traditional values, offering a vibrant and exciting visual experience.
Aditya Pittie, Managing Director of IN10 Media Network, expressed, “The updated on-air style of Filamchi Bhojpuri celebrates the rich cultural heritage of our viewers while embracing a more contemporary approach. This transformation, including exciting new programming, exclusive premieres, and music specials, is designed to deliver meaningful family entertainment for all generations.”
Filamchi Bhojpuri’s refreshed identity will be promoted through a campaign featuring popular regional stars Amrapali Dubey and Kajal Yadav. These influential figures will help promote the channel’s new look and highlight the fresh programming that is set to air in the coming weeks.
In a major move, the channel will also launch Filamchi Bhojpuri Home Productions, which will feature exclusive locally produced films. These films will focus on family-centric narratives and explore relevant social themes. The channel’s revamped content lineup will include World Television Premieres, showcasing films that highlight cultural themes from Bihar and Uttar Pradesh, alongside music and devotional content.
Filamchi Bhojpuri is also set to enhance viewer engagement by offering regular gifts to its audience, creating a more interactive and rewarding viewing experience. The channel’s new phase will debut on November 7, 2024, aligning with the significant cultural celebration of Chhath Puja.
With this rebranding and launch of Filamchi Bhojpuri Home Productions, the channel is poised to offer an exciting, culturally rich entertainment experience that resonates with both modern audiences and traditional viewers.
Summary
- Filamchi Bhojpuri unveils a rebranding and introduces Filamchi Bhojpuri Home Productions.
- The new identity includes family-centric programming, exclusive World Television Premieres, and social themes.
- Stars Amrapali Dubey and Kajal Yadav lead the campaign to promote the new look and content.
- The channel’s transformation aligns with the launch date on November 7, 2024, coinciding with Chhath Puja.