Eureka Forbes Boosts Ad Spend by 25% to ₹259.5 Cr in FY25

Eureka Forbes, a prominent health and hygiene company in India, has significantly increased its investment in advertising and sales promotion (A&SP) during the financial year 2024-25 (FY25), raising the expenditure by 25.5% to ₹259.5 crore, up from ₹206.8 crore in FY24. This strategic uptick reflects the company’s focused efforts on brand building and driving growth through various marketing initiatives, including campaigns around new product innovations and the onboarding of Bollywood actress Shraddha Kapoor as its brand ambassador.

The increased ad spend also saw a rise as a share of the company’s revenue, climbing from 9.4% in FY24 to 10.7% in FY25. This investment contributed to an overall revenue from operations growth of 11.3% year-on-year, reaching ₹2,436.1 crore in FY25.

Commenting on the increased marketing investment, Eureka Forbes highlighted that this strategic allocation towards growth initiatives, including advertising, has been a key factor in the company’s overall performance. Despite the higher ad expenditure, Eureka Forbes reported a robust 78.4% year-on-year increase in its Profit After Tax (PAT) for FY25, reaching ₹163.3 crore.

The company’s focus on brand visibility and customer engagement through increased advertising expenditure aligns with its broader strategy to drive product business growth and enhance market penetration across its key segments.

Key Highlights:

• Eureka Forbes increased its advertising and sales promotion spending by 25.5% to ₹259.5 crore in FY25.
• This rise in ad spend supports the company’s brand-building and growth initiatives.
• The increased marketing investment contributed to an 11.3% growth in the company’s revenue.
• Despite the higher ad expenditure, Eureka Forbes also saw a significant increase in its profit after tax.