Disney+ has officially launched its brand-new ‘Perks’ program in the United States, offering a diverse array of rewards ranging from once-in-a-lifetime experiences to everyday savings for its subscribers. Described by Disney+ as an “always-on” loyalty initiative, the program goes live today, with plans for international expansion later this year.
According to a statement from Disney+, the newly introduced Perks program is specifically designed to reward existing Disney+ and bundle subscribers with exclusive sweepstakes opportunities, limited-time discounts on popular brands, and early access to unique experiences that are synonymous with the Walt Disney Company.
At its launch, subscribers gain immediate access to exciting sweepstakes, including a chance to win tickets to the highly anticipated world premiere of “Freakier Friday,” scheduled for theatrical release on August 8. Another grand sweepstakes offers one fortunate subscriber a 4-night cruise aboard the Disney Destiny, the newest addition to the Disney Cruise Line fleet, setting sail from Ft. Lauderdale starting in November 2025.
In addition to these grand prizes, Disney+ Perks includes a variety of ongoing benefits:
- A 6-month complimentary DashPass membership from DoorDash (for new members only).
- A 20 percent discount on adidas.com and the adidas app.
- A 15 percent discount on Funko.com and Loungefly.com.
- A 3-month free trial of CLEAR+.
- A 2-month trial of Super Duolingo.
- Free in-game emoji from Disney Emoji Blitz.
- Early access to the closed release of Disney Pinnacle by Dapper Labs, along with a $10 Dapper Credit (available until June 26).
- Special rates for stays at Disney’s All-Star Sports Resort, starting at $99 per night.
- Free tokens for MONOPOLY GO! and Star Wars™ TIE Fighter.
Furthermore, starting June 2, ‘Hulu’—which is part of the Disney streaming bundle—will also launch its own version of the Perks program, offering weekly benefits throughout the summer. Hulu subscribers will have the opportunity to win passes to prominent cultural events such as ‘Lollapalooza’, ‘Comic-Con San Diego’, and live tapings of ‘Jimmy Kimmel Live!’. Additional giveaways will include show-inspired merchandise from popular Hulu originals like ‘The Handmaid’s Tale’ and ‘Only Murders in the Building’.
“We’re building two complimentary programs that are all about celebrating our viewers,” said Samantha Rosenberg, Executive Vice President of Marketing, Disney+. “Our fans are some of the most passionate in the world, and Perks are our way of thanking them for subscribing to Disney+.”
Disney+ was among the first streaming platforms to experiment with exclusive subscriber perks over a year ago. With Hulu now joining the initiative, the company appears to be setting a new standard in subscriber engagement, promising regular drops of rewards that enhance fan interaction and provide lasting value to the overall Disney streaming experience.
Subscribers can find more details and check their eligibility for the program by visiting disneyplus.com/perks. Enrollment in the program and an active subscription are required to unlock the various offers. Standard terms and conditions apply to all benefits.
Summary:-
- Disney+ has launched a new ‘Perks’ program in the U.S. offering rewards like sweepstakes, discounts, and early access.
- Launch perks include chances to win premiere tickets and a Disney cruise, along with discounts from adidas, Funko, and free trials of other services.
- Hulu, part of the Disney bundle, will also launch its own Perks program on June 2 with event tickets and merchandise giveaways.
- The initiative aims to reward loyal subscribers and enhance their engagement with the Disney streaming ecosystem.