This Dhanteras, quick-commerce giants like Blinkit, BigBasket, Swiggy Instamart, and Zepto have introduced a remarkable service: delivering gold and silver coins within 10 minutes. Partnering with prominent jewelers, they aim to simplify the tradition of purchasing precious metals on this auspicious day, meeting the increasing demand for convenience and trust in festive shopping.

Blinkit

Blinkit collaborates with brands such as Malabar Gold & Diamonds and Joyalukkas to deliver a range of silver (10g) and gold coins (1g and 0.5g). Albinder Dhindsa, Blinkit’s co-founder, described this initiative as a “Dhanteras special,” allowing customers to purchase authentic, high-quality gold and silver coins for an auspicious start to Diwali celebrations.

BigBasket

With Tanishq as its partner, BigBasket offers exclusive festive coins, including 1g 22K gold and 10g Lakshmi Ganesh silver coins with 999.9 purity. According to BigBasket’s Seshu Kumar, the quick delivery of these items expands their seasonal offerings beyond daily groceries, making Diwali preparations more accessible.

Swiggy Instamart and Zepto

Swiggy Instamart is collaborating with Malabar Gold & Diamonds, Muthoot Exim, and Jar, presenting coins in various weights, from 0.1g to 1g in 24K gold, along with silver coins of 999 purity. Zepto joins in, offering unique coins like the 24K Banyan Tree Gold Coin and 10g Pure Laxmi Ganesh Silver Coin, reinforcing its presence as a reliable festive shopping option.

Conclusion

The significance of purchasing precious metals on Dhanteras remains strong, and these partnerships have made it easier for people to uphold this tradition quickly and conveniently. As these platforms continue to innovate, it’s clear that festive shopping is evolving to meet the demands of a digitally-driven world.

Credit: This article is based on information from Fortune India, Moneycontrol, and Mint.

Key Highlights:

• Blinkit, BigBasket, Swiggy Instamart, and Zepto offer 10-minute gold and silver coin delivery.
• Partnerships include brands like Malabar Gold, Joyalukkas, Tanishq, and Muthoot Exim.
• Coins range from 0.1g to 10g in gold and silver, suitable for Dhanteras shopping.
• The service promotes convenience and trust during Diwali shopping.