Dettol and NDTV marked another milestone on October 2, 2024, with the launch of the 11th season of their highly influential health campaign, Banega Swasth India. This year’s theme, “One World Hygiene,” aims to address global hygiene challenges with local, community-based solutions. The campaign, which began in 2014, has evolved into a national movement, impacting millions of lives and gaining support from leaders at the highest levels, including Prime Ministers, Presidents, and Nobel laureates.
The Banega Swasth India campaign was first launched in 2014 with an ambitious vision: to improve health and hygiene in every Indian household. Over the past decade, it has reached over 24 million children and brought lasting change to marginalized communities across India. The campaign has consistently focused on grassroots action, making significant strides in addressing health challenges through its initiatives.
Gaurav Jain, Executive Vice President of Reckitt South Asia, emphasized the increasing global relevance of the campaign, stating, “As we step into the 11th year, our mission is to expand the impact globally. With ‘One World Hygiene,’ we aim to ensure no one is left behind in the pursuit of a healthier future for all.”
The new theme for Season 11, One World Hygiene, builds on the campaign’s previous successes but takes a broader, more global approach. It emphasizes the need for local actions to address hygiene challenges that have worldwide implications. The campaign calls on every individual to take ownership of their community’s health and hygiene standards, showing that small changes at the local level can lead to significant global impact.
Sanjay Pugalia, Editor-in-Chief of NDTV Network, reflected on the campaign’s journey, saying, “Our partnership with Reckitt has been instrumental in making Banega Swasth India one of the most impactful campaigns for health and hygiene in the country. We look forward to continuing this incredible journey.”
Throughout its 10-year journey, Banega Swasth India has hit several key milestones. In Year 9, the campaign specifically targeted marginalized and tribal communities under the theme Lakshya Sampoorn Swasthya Ka, while Year 10 saw the launch of Dus Kadam, a collective action initiative aimed at empowering communities. These community-focused efforts have played a vital role in expanding the campaign’s reach and impact.
This year, the focus will remain on local engagement, with an understanding that small actions in communities across India can create waves of change that contribute to solving global hygiene challenges. The One World Hygiene theme serves as a reminder that no community is too small to make a difference, and no challenge is too big when tackled collectively.
As Banega Swasth India enters its 11th year, the message is clear: health and hygiene are everyone’s responsibility. By working together at a community level, individuals can drive global change. This season invites every Indian to take action, ensuring that hygiene standards improve not just locally, but globally as well.
- Dettol and NDTV have launched the 11th season of the Banega Swasth India campaign with the theme One World Hygiene.
- The campaign, which began in 2014, has made a significant impact on health and hygiene across India.
- The new theme emphasizes local actions for global hygiene solutions.
- The campaign invites individuals to take ownership of their community’s health and hygiene.
Credit: This article is based on information from NDTV, Campaign India, and Economic Times.