Filipino viewers can now access a unified OTT streaming experience with the official launch of Cignal Super, the Philippines’ first OTT aggregation platform. This platform, powered by Tata Play Binge’s white-label solution, integrates multiple popular global and regional entertainment apps into a single, user-friendly interface, following a successful pilot phase.
Cignal Super aims to simplify digital content access for Filipinos by offering a single subscription to at least eight leading entertainment services, including MAX, VIU, Lionsgate Play, Hallmark+, Curiosity Stream, Fuse+, Pilipinas Live, and Cignal Play. Users can enjoy content from these platforms with one login, one search function, and one intuitive interface.
The service is built on Tata Play Binge’s scalable cloud infrastructure, ensuring a smooth and seamless OTT experience. This launch marks Cignal Super as a pioneering digital entertainment gateway in the Philippines and further expands Tata Play Binge’s global presence as an OTT enabler, following a similar successful deployment in Bangladesh.
Harit Nagpal, MD & CEO of Tata Play, expressed his pride, stating, “The launch of Cignal Super is a proud moment for Tata Play Binge white-label solution. Our PaaS model is helping leading broadcasters and telecom providers go digital with speed, efficiency and scale. After a successful partnership in Bangladesh and now with Cignal in the Philippines, it’s exciting to see Indian technology enabling local champions to elevate entertainment experiences in their markets.”
Jane Jimenez-Basas, President and CEO of Cignal, echoed this sentiment, saying, “Cignal is happy to partner with Tata Play for the launch of Cignal Super, the Philippines’ pioneering streaming aggregator. This collaboration allows Cignal to deliver a world-class entertainment experience to Filipino viewers, at home and on the go. With over 70 million smartphone users in the Philippines, Cignal Super is set to revolutionize how Filipinos enjoy their favorite content.” She added, “This partnership with Tata Play represents a significant step in Cignal’s continuing evolution and reaffirms our commitment to bringing joy, providing the best value, and creating shared experiences for Filipinos everywhere by delivering the content that they love.”
The launch of Cignal Super aligns with Tata Play Binge’s vision of ‘Local Going Global’, empowering regional partners with its advanced technology to transform how entertainment is consumed across emerging digital economies.
Summary :
1. Cignal Super, powered by Tata Play Binge, has officially launched in the Philippines as the country’s first OTT aggregation platform.
2. It integrates at least eight popular streaming apps like MAX, VIU, and Lionsgate Play under a single subscription and interface.
3. This collaboration aims to simplify access to premium digital content for Filipino viewers and marks Tata Play Binge’s expansion in Southeast Asia.
4. The launch is seen as a significant step in revolutionizing how Filipinos access and enjoy their favorite entertainment.