Prime Video’s horror thriller “Chhorii 2” has taken an unexpected turn from screen to streets, as the film’s enigmatic character Daasi Ma makes eerie appearances across the city. This innovative marketing campaign has left residents both intrigued and unsettled, effectively blurring the lines between the film’s fictional world and reality.
Over the weekend, numerous city dwellers reported encounters with a mysterious woman dressed in black, her face obscured by a veil. These sightings, strategically orchestrated across various locations, have generated significant buzz around the film. The figure’s silent, motionless presence has succeeded in recreating the chilling atmosphere that “Chhorii 2” delivers on screen.
Soha Ali Khan, who portrays the haunting Daasi Ma in “Chhorii 2,” added to the intrigue with a cryptic Instagram post. For those who had real-life encounters with the character, this social media tease served to heighten the suspense and deepen the connection between the film and its marketing campaign.
Further amplifying the film’s presence, striking hoardings featuring Soha Ali Khan in full Daasi Ma costume have been strategically placed throughout the city. These nighttime displays, showcasing the character’s intense expression and veiled face, have become talking points and photo opportunities for passersby.
“Chhorii 2,” which premiered on Amazon Prime Video on April 11, 2025, is the much-anticipated sequel to the 2021 horror hit. Directed by Vishal Furia, the film stars Nushrratt Bharuccha reprising her role as Sakshi, with Soha Ali Khan joining the cast in a pivotal role.
The story continues Sakshi’s battle against supernatural forces and societal evils, this time centered around her efforts to protect her daughter from a dangerous cult.
The film is a collaborative production involving T-Series, Abundantia Entertainment, Psych, and Tamarisk Lane Production. It’s available for streaming in over 240 countries and territories worldwide, expanding its reach to a global audience.
Cast and Crew
- Director: Vishal Furia
- Lead Actors: Nushrratt Bharuccha, Soha Ali Khan
- Supporting Cast: Gashmeer Mahajani, Saurabh Goyal, Pallavi Ajay, Kuldeep Sareen, Hardika Sharma
While specific reviews are not available in the given search results, the film’s marketing campaign and the buzz it has generated suggest a strong audience interest. The sequel aims to build on the success of its predecessor, which was praised for its blend of supernatural horror and social commentary.
As “Chhorii 2” continues to stream on Prime Video, this innovative marketing approach has certainly succeeded in bringing the film’s horror elements into the real world, creating a unique and immersive experience for potential viewers.