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Celebrity-Endorsed Ads Decline by 6% in 2024, But MS Dhoni Shines as the Most Sought-After Star

In a surprising shift in the advertising landscape, celebrity-endorsed advertisements have seen a 6% decline in 2024, according to recent industry reports. Despite this...

Star Sports Launches Blockbuster Campaign for ICC Men’s Champions Trophy 2025

Cricket fans, brace yourselves! Star Sports has unveiled a high-octane campaign for the ICC Men’s Champions Trophy 2025, and it features none other than...

Delhi High Court Issues Injunction Favoring Play Games24x7 in Ranking Dispute

n a significant legal development, the Delhi High Court has granted an ad interim injunction in favor of Play Games24x7, the company behind popular...

IPL Owners, Tech Titans in Final Round for Hundred Franchise Stakes

The competitive race to own franchises in England's popular Hundred cricket tournament(IPL) has reached its final stage.Prominent IPL teams, including Mumbai Indians (MI), Sunrisers...

Meet Max Level: The New PR Powerhouse for S8UL Esports and 8Bit Creatives

Max Level, a cutting-edge marketing and PR agency founded by gamers, has secured the PR mandate for S8UL Esports and 8Bit Creatives, two of...

India’s Gaming Boom: From Local Tournaments to Global Glory in 2024

The year 2024 has been monumental for India’s gaming and esports industry, marking its transformation into a cultural and economic powerhouse. With strong government...

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