Sports

In a strategic move to bolster its presence in the Indian beverage market, Reliance Consumer Products Limited (RCPL) has secured the co-presenting sponsorship rights for the 2025 Indian Premier League (IPL) for its brand, Campa Cola. The deal, valued...

Global music sensation Ed Sheeran, currently on his India tour, took a break from the stage to step onto the cricket field with the Rajasthan Royals. The Grammy-winning artist joined players of the IPL franchise for a friendly match,...

In a surprising shift in the advertising landscape, celebrity-endorsed advertisements have seen a 6% decline in 2024, according to recent industry reports. Despite this overall drop, cricket legend MS Dhoni has emerged as the most sought-after celebrity for brand...

Cricket fans, brace yourselves! Star Sports has unveiled a high-octane campaign for the ICC Men’s Champions Trophy 2025, and it features none other than the legendary MS Dhoni. The campaign, designed to build excitement for the prestigious tournament, showcases...

n a significant legal development, the Delhi High Court has granted an ad interim injunction in favor of Play Games24x7, the company behind popular platforms RummyCircle and My11Circle. The court's decision addresses concerns over allegedly biased rankings published by...

The competitive race to own franchises in England's popular Hundred cricket tournament(IPL) has reached its final stage.Prominent IPL teams, including Mumbai Indians (MI), Sunrisers Hyderabad, Lucknow Super Giants, and the GMR Group, co-owners of the Delhi Capitals, are now...

Max Level, a cutting-edge marketing and PR agency founded by gamers, has secured the PR mandate for S8UL Esports and 8Bit Creatives, two of India’s premier esports and gaming organizations. This partnership signifies another major achievement for Max Level...

The year 2024 has been monumental for India’s gaming and esports industry, marking its transformation into a cultural and economic powerhouse. With strong government backing, international triumphs, and private sector innovation, the sector has firmly positioned itself on the...

In a significant boost to Indian football, the All India Football Federation (AIFF) has signed a landmark agreement with Shrachi Sports Endeavour Private Limited for the commercial production and broadcasting of its premier competitions. This deal encompasses the 2024-25...

For the first time in its history, India will host the 20th Asian Women’s Handball Championship, from December 3 to December 10, 2024, at the prestigious Indira Gandhi Indoor Stadium, New Delhi. This landmark event, presented by the World Handball League (WHL) and organized...