Business

MY FM & Honda BigWing Ignite Youth Passion with Electrifying ‘Fresh Face’ Campus Drive

Leading FM radio network MY FM has joined forces with Honda BigWing, the premium motorcycle business vertical of Honda Motorcycle & Scooter India (HMSI), to launch a high-octane 'Fresh Face' campus campaign aimed at forging a strong connection with...

Cornitos Bolsters Leadership, Appoints Lalit Jain as Finance Head to Fuel Expansion

Leading Indian snack brand Cornitos has announced the appointment of Lalit Jain as its new Finance Head. This strategic move aims to strengthen the company's financial leadership and provide crucial direction as Cornitos embarks on its ambitious growth strategy...

Zepto’s Ad Blitz: Five-Fold Revenue Explosion Signals E-Grocery’s New Battleground

Quick commerce giant Zepto has revealed a staggering five-fold jump in its annualized recurring revenue (ARR) for its advertising vertical over the past year. This explosive growth, announced by co-founder Aadit Palicha, underscores the increasing significance of advertising as...

Flipkart’s IPO Prep? Ends WFH, Orders 5-Day Office Return

E-commerce giant Flipkart, backed by Walmart and reportedly gearing up for its much-anticipated Initial Public Offering (IPO), has made a significant shift in its workplace policy.The company has officially discontinued its work-from-home arrangement, mandating a full five-day in-office...

DriveU’s Stark Reminder: Bengaluru Sees Wrecked Reality of Drunk Driving

Ride-hailing platform DriveU has taken a powerful and sobering approach to combat drunk driving in Bengaluru with the launch of a compelling awareness campaign. At the heart of this initiative is the impactful installation of a severely wrecked car...

Infosys Spends More to Woo Clients, But More Employees Walk Out

IT giant Infosys has revealed a significant increase in its marketing and sales expenditure during the fourth quarter of the fiscal year 2024-25.The company's investment in attracting and retaining clients saw a notable 12.8% year-on-year jump. However, this...

Bumrah’s Business Pitch: Can This Ad Deliver More Than Wickets?

L&T Finance has rolled out a brand-new television commercial featuring none other than the iconic Indian cricketer, Jasprit Bumrah. This marks a strategic move by the financial services arm of Larsen & Toubro to amplify the reach and appeal...

Jio Financial’s Q4 Surprise: Modest Profit Hike Masks Bigger Story?

Jio Financial Services (JFS), the financial arm spun off from Reliance Industries, has reported a marginal 1.6% year-on-year increase in its consolidated net profit for the fourth quarter of the financial year 2024-25.The company's net profit stood at...

Nykaa Bets Big on Body & Fragrance, Offline Stores See Strong Traction

Leading beauty and fashion e-commerce platform Nykaa is strategically focusing on the body care and fragrances segments, anticipating them to be significant growth drivers in the near future.This strategic pivot aligns with the company's observation of increasing consumer...

The Souled Store’s Quiet Revolution: ‘World for All’ Gives 300+ Strays a New Leash on Life

In a heartwarming initiative that prioritizes compassion over commerce, popular apparel brand The Souled Store has quietly been making a significant impact on the lives of stray animals. Through its very own 'World For All' animal care facility, the...
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X Transforms User Experience with AI-Powered ‘Custom Timelines’ and Deprecates Communities

In a massive strategic pivot aimed at reshaping how users discover and engage with content, X has officially launched...
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