This Valentine’s Day, BookMyShow, India’s leading entertainment ticketing platform, has launched a heartwarming campaign titled #SpreadTheJoy. The initiative focuses on celebrating love in all its forms—romantic, familial, platonic, and self-love—encouraging audiences to express their affection and create lasting memories through shared experiences.
BookMyShow’s #SpreadTheJoy campaign is designed to resonate with a diverse audience. The platform highlights various entertainment options, from romantic movie screenings to comedy shows and concerts, ensuring that everyone can find something special to enjoy with their loved ones.
To amplify the message of inclusivity, the campaign showcases real-life stories of people celebrating love beyond conventional boundaries. Whether it’s friends watching a play together, families attending a musical event, or individuals indulging in a solo movie date, the message is clear—love is universal and deserves to be celebrated.
The campaign has gained significant traction on social media, with the hashtag #SpreadTheJoy trending across platforms like Instagram, Twitter, and Facebook. Users have been invited to share their Valentine’s Day plans and memorable moments, with the most heartwarming stories receiving free event passes.
Influencers and celebrities have also joined the movement, sharing their own experiences of unconventional and heartwarming celebrations. This organic engagement has helped the campaign reach a wider audience and foster genuine connections.
BookMyShow has rolled out exclusive Valentine’s Day offers, including discounts on movie tickets, live events, and special screening packages. Collaborations with popular venues and event organizers have resulted in unique experiences like ‘Love Under the Stars’—an open-air movie night in select cities.
Speaking about the campaign, Ashish Hemrajani, Founder and CEO of BookMyShow, said, “Valentine’s Day is no longer just about couples. Through #SpreadTheJoy, we want to encourage people to celebrate all kinds of love—be it with friends, family, or oneself. Entertainment is a fantastic way to bring people together and create cherished memories.”
The campaign taps into the growing trend of experiential gifting. Data from BookMyShow indicates a notable rise in bookings for live events and activities over traditional gifts like flowers or chocolates. This shift reflects consumers’ evolving preferences for memorable experiences.
In line with the Valentine’s Day festivities, Unicommerce reported a staggering 10 million orders placed online for various gifts and experiences. BookMyShow saw a significant uptick in bookings, contributing to this record-breaking figure.