Quick-commerce platform Blinkit, a subsidiary of Zomato, has launched an Equated Monthly Installments (EMI) payment option for purchases exceeding Rs 2,999. The move, announced by CEO Albinder Dhindsa via the microblogging platform X, is designed to make big-ticket items more accessible to customers by easing payment burdens. Notably, gold and silver coins are excluded from this offering.
This initiative comes just in time for the festive season, as Blinkit seeks to tap into the heightened demand for quick-commerce services, including festive-specific products. The EMI option mirrors trends in the broader e-commerce market, where such payment schemes have boosted consumer spending, especially for more expensive purchases. This move places Blinkit in line with competitor Zepto, which has been exploring postpaid payment models as part of a shift toward more comprehensive marketplace services.
In addition to the new payment options, Blinkit is actively expanding into new markets while strengthening its presence in existing ones. The platform has recently introduced a 10-minute return and exchange policy for fashion products in major cities like Delhi, Mumbai, and Bengaluru, addressing a key challenge in the fast-paced quick-commerce industry.
Key Highlights:
- Blinkit introduces EMI options for purchases over Rs 2,999, excluding gold and silver coins.
- The initiative is expected to enhance affordability and ease financial planning during the festive season.
- The move reflects a broader shift in quick-commerce toward acting as comprehensive marketplaces, following in the footsteps of competitor Zepto.