In a landmark move for sustainable media, BIG FM, in collaboration with the Adani Group, has launched a groundbreaking campaign titled ‘Story of Suraj,’ which has already earned recognition in both the Asia Book of Records and the India Book of Records. The initiative highlights the transformative power of solar energy through a 360-degree campaign that integrated radio, digital, and on-ground activations across 39 cities.
The campaign’s crowning achievement was the world’s first dual-city live radio broadcast powered entirely by solar energy. The studios in Delhi and Pune operated without any support from the grid or diesel generators, setting a new benchmark for eco-friendly broadcasting.
The initiative began with a nationwide “content roadblock,” ensuring that every BIG FM listener was introduced to the story of ‘Suraj Bhaiya.’ Over 80 radio jockeys from the network created more than 250 content pieces, reaching a staggering 2.91 crore listeners. This radio-based engagement was further amplified on digital platforms, generating over 21 million impressions and sparking emotional conversations about clean energy.
On-ground activations in cities like Delhi, Pune, Modhera, Indore, and Lucknow brought the campaign’s message to life. These events featured solar-powered studios, live music, and pledge walls, encouraging tangible action from the public. The ‘Solar Rooftop Studio Shift’ initiative also highlighted inspiring stories of individuals who have benefited from solar energy adoption.
A key part of the campaign was a live broadcast from Modhera, India’s first fully solar-powered village. This segment provided listeners with a real-world glimpse into a clean-energy future, showcasing the tangible impact of renewable energy at the grassroots level.
Sunil Kumaran, CEO of BIG FM, commented on the success of the campaign, stating, “The ‘Story of Suraj’ campaign is a testament to how creativity can drive a meaningful change. From creating the world’s first dual-city solar-powered broadcast to earning recognition in the Asia Book of Records and the India Book of Records, the campaign set new benchmarks in purpose-driven innovation.”
The ‘Story of Suraj’ is designed to be more than just a campaign; it’s a movement aimed at inspiring widespread participation and conversation about clean energy, leaving a blueprint for future purpose-led initiatives in the media industry.
Key Highlights:
- Record-Breaking Initiative: BIG FM and the Adani Group’s ‘Story of Suraj’ campaign has been recognized by both the Asia Book of Records and India Book of Records for executing the world’s first dual-city live radio broadcast powered entirely by solar energy.
- Widespread Impact: The 360-degree campaign spanned 39 cities, using a nationwide content roadblock with over 80 RJs to reach 2.91 crore listeners and generate more than 21 million digital impressions.
- Grassroots Engagement: The campaign went beyond radio waves with on-ground activations, including a live broadcast from Modhera, India’s first fully solar-powered village, to showcase real-world examples of renewable energy’s impact.
- Setting a New Standard: The initiative is being hailed as a new benchmark for sustainable broadcasting, demonstrating how media companies can use their platforms to drive meaningful change and promote environmental responsibility.