The Board of Control for Cricket in India (BCCI) has issued an Expression of Interest (EOI) for appointing an agency to handle media buying and strategy for the Indian Premier League (IPL) 2025. This move aims to optimize the league’s advertising efforts across multiple platforms, ensuring maximum reach and engagement.
The selected agency will be responsible for designing and executing a comprehensive media strategy across various platforms, including television, radio, digital media, print media, out-of-home (OOH) advertising, and outdoor innovations. The agency must have the capability to manage all these mediums in-house and at scale.
The media plan and strategy must be developed within a budget of Rs 30 crores, excluding taxes. Interested agencies are required to submit detailed proposals that include:
- A comprehensive media plan with cost breakdowns for each medium.
- Proof of past work and in-house experience in media buying across all platforms.
- Agency fees, commissions, or costs for each medium.
- Discounts offered from ongoing market rates for bulk buying.
- Innovative outdoor advertising ideas to enhance IPL 2025’s visibility.
The deadline for expressing interest is March 10, 2025, and final proposals must be submitted by March 13, 2025.
By optimizing media buying and strategy, the BCCI aims to maximize the IPL’s reach and engagement across India. This strategic approach will help ensure that the tournament remains one of the most watched and followed sports events globally.
The selection of a capable agency will provide the IPL with a competitive edge in terms of advertising and marketing, allowing it to maintain its position as a premier sports league.
The BCCI’s invitation for media buying and strategy agencies marks a significant step towards enhancing the IPL’s advertising efforts. As the league continues to grow in popularity, a well-planned media strategy will be crucial in maintaining its global appeal.
Key Highlights:
- EOI Overview: BCCI issues an Expression of Interest for media buying and strategy for IPL 2025.
- Scope of Work: The agency will handle media across TV, radio, digital, print, OOH, and outdoor innovations.
- Proposal Requirements: Agencies must submit a comprehensive media plan within a Rs 30 crore budget, along with proof of experience and agency fees.
- Timeline: Expressions of interest are due by March 10, with proposals due by March 13.