In a historic departure from its traditional broadcasting model, the BBC is set to produce original programming exclusively for Google’s YouTube. The move, first reported by the Financial Times, comes as the British public broadcaster faces mounting pressure to recapture younger audiences and generate new commercial revenue streams in an increasingly digital-first media landscape.

The landmark deal will see the BBC commissioning tailored shows specifically for YouTube’s platform. Unlike the broadcaster’s existing presence on the site, which primarily consists of promotional clips and news segments, this new initiative focuses on bespoke short-form and long-form content. These programs will debut on YouTube before migrating to the BBC’s own digital platforms, iPlayer and BBC Sounds.

Industry insiders suggest the agreement could be officially announced as early as next week. By producing content for YouTube, the BBC can bypass its domestic ad-free restrictions, allowing it to monetize programming through advertising shown to international viewers outside the United Kingdom.

The strategic pivot arrives at a critical juncture. For the first time in history, YouTube has overtaken the BBC in monthly audience reach in the UK. According to December figures from Barb Audiences, YouTube attracted 51.9 million British viewers, narrowly edging out the BBC’s combined reach of 50.8 million.

This shift highlights the “choosing in” behavior of younger demographics who favor algorithmic discovery over traditional linear schedules. The partnership aims to ensure the BBC remains culturally relevant to future generations who will ultimately sustain the licence fee model, which currently funds the corporation’s domestic, ad-free services.

While the BBC expands its digital footprint, it remains embroiled in a major legal battle. U.S. President Donald Trump has filed a $10 billion lawsuit against the broadcaster, alleging defamation and unfair trade practices over the “misleading” editing of a January 6, 2021, speech.

The controversy—which previously led to the resignations of the BBC’s Director-General and Head of News—centers on a documentary clip that appeared to show the President directing supporters to storm the U.S. Capitol. While the BBC has issued an apology for the “unintentional” edit, it has vowed to defend the case in court, seeking a dismissal on jurisdictional grounds. Despite this turmoil, the corporation’s move toward YouTube signals a pragmatic focus on its long-term financial survival.

Key Highlights:

• Digital First: The BBC will create original, bespoke programs specifically for YouTube to target younger viewers and boost international ad revenue.
• Reach Milestone: YouTube officially surpassed the BBC in UK audience reach in December 2025, with 51.9 million viewers compared to the BBC’s 50.8 million.
• Revenue Strategy: While UK content remains ad-free, the deal allows the BBC to monetize its YouTube shows globally to supplement the domestic licence fee.
• Ongoing Litigation: The broadcaster is simultaneously defending a $10 billion lawsuit from President Donald Trump over an edited speech clip.