Bollywood actor Ayushmann Khurrana has teamed up with Mumbai Police to launch a cyber safety initiative aimed at educating citizens about online scams and digital fraud. The collaboration, announced today, focuses on raising awareness among vulnerable groups, including women, children, and senior citizens, through social media campaigns and public service messages.
The campaign highlights common cybercrime strategies such as phishing, identity theft, and financial fraud. Khurrana, known for his socially relevant films, emphasized the need for vigilance in the digital age:
“The internet is a double-edged sword. While it connects us, it also exposes us to risks. Through this partnership, we aim to empower people with knowledge to stay safe online.”
Mumbai Police will leverage Khurrana’s reach to share tips on recognizing fake links, securing personal data, and reporting cybercrimes promptly.
The actor’s involvement comes days after Chief Minister Devendra Fadnavis inaugurated three Nirbhaya Cyber Labs at D.B. Marg, Worli, and Govandi police stations. Equipped with 30 advanced workstations, forensic tools, and data extraction systems, these labs specialize in investigating crimes against women, financial fraud, and hacking.
- Tech Upgrades: Labs feature audio/video analysis tools and IP record tracking to tackle cyber threats.
- Nirbhaya Squads: Dedicated vans and interceptors flagged off to enhance on-ground response].
Why This Collaboration Matters
- Rising Cybercrime: Mumbai reported over 12,000 cybercrime cases in 2024, with phishing and online scams dominating complaints.
- Digital Literacy Gap: CM Fadnavis highlighted that even educated individuals fall prey to scams, stressing the need for awareness drives.
- Celebrity Impact: Khurrana’s mass appeal ensures wider reach, especially among younger audiences.
The Mumbai Police has also:
- Launched Women and Child Help Desks at all 87 police stations.
- Renovated Utkarsh Hall at Azad Maidan for community engagement.
- Introduced ‘Mission Karmyogi’ training modules for officers.
Key Highlights:
- Celebrity Partnership: Ayushmann Khurrana collaborates with Mumbai Police to promote cyber safety through social media campaigns.
- Nirbhaya Cyber Labs: Three state-of-the-art labs launched to investigate cybercrimes, equipped with advanced forensic tools.
- Awareness Focus: Targeting phishing, identity theft, and financial fraud, especially among women and seniors.
- Structural Upgrades: Mumbai Police introduces help desks, training modules, and tech-driven reforms to combat cyber threats.