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Prasoon Joshi, Nikhil Sharma on How a Chewing Gum Brand Rekindled the Love for Imaginative Advertising
In an era often dominated by data-driven, functional advertising, the power of pure imagination and storytelling in branding has found a renewed champion in...
Cyril Amarchand Mangaldas Appoints Mihir Rale as Partner and Co-Head of Digital/TMT Practice
Cyril Amarchand Mangaldas (CAM), a leading Indian law firm, has made a strategic appointment to reinforce its growing focus on the digital, technology, media,...
ZEE5 Unveils New Brand Identity: ‘Apni Bhasha, Apni Kahaniyan’ to Champion Regional Storytelling
ZEE5, India's leading homegrown OTT platform, has announced a significant brand refresh, unveiling a new identity centered around the evocative theme ‘Apni Bhasha, Apni...
BIG FM Concludes ‘Sutta Chhod De Na Yaar S3’ with Impactful ‘Quitsvilla’ Retreat
On World No Tobacco Day 2025, BIG FM successfully wrapped up the third season of its acclaimed public service campaign, ‘Sutta Chhod De Na...
Navjot Singh Sidhu Confirms Return to ‘The Great Indian Kapil Show’: “I’m Coming Home Again”
Navjot Singh Sidhu, the charismatic former cricketer, seasoned politician, and beloved television personality, has officially announced his return to the comedy stage. With an...
India TV Ventures into OTT with Family-Focused App, Offering Multi-Genre Content
In a strategic move to expand its digital footprint, India TV has officially launched its own Over-The-Top (OTT) platform. The new India TV OTT...